Ethics in Professionals Essay

. Salgo v Leland Sanford University Board of Trustees notes that if the health professional do not present all the necessary facts that will form the basis for the decision of the patient, the professional has committed a violation. The patient has to undergo an operation in the heart, in his aorta. Before the operation, he is well. After the operation, the patient experienced paralysis in his lower extremities and that the condition is permanent. There has been negligence in the part of the doctors and they fail to explain to the patient all the details of the procedure (Standford 1957). 2. Arato v. Avedon states that the physicians must present the accurate statistics regarding the life expectancy of patients regarding their case so they could plan for their death. Arato was suffering from an illness in his pancreas. He was told by the doctors to undergo F. A. M. chemotherapy. The doctors have failed to give the patient the chances of recovering after the chemotheraphy (LSU Law Center 1993). 3. The Schloendorff case has been part of the history of informed consent when the concept was made upon the decision of the judge that adults and those who are capable of thinking well can determine what can be done to his body and that any professionals who work on a patient’s body without the latter’s consent is guilty of assault and is liable of any charges. It says that as long as the patient is capable of right thinking, he can give his consent regarding the operation to his body. The victim has some problems in her stomach. When she was under anesthesia, the doctor performed removal of fibroid tumor. The patient only gave her consent to have ether examination. After the operation, the patient has to be amputated because of infection and gangrene (Szczygiel). 4. Canterbury v. Spence also states that all information regarding the result, the risks, benefits of the operation must be revealed to the patient. The patient was suffering from back pains. The doctors performed an operation which resulted in paralysis. The doctors failed to disclose the risks of the operation (Stanford, 1972). 5. The Patient Self-Determination Act provides a document of the rights of the patients to participate in making decisions for their own safety and make directives. It also says that violation of it makes the health professionals ethically liable. B. Timeline Schloendorff case (1914) ? Salgo v. Leland Sanford University Board of Trustees (1957) ? Canterbury v. Spemce (1972) ? Arato v. Avedon ? Patient Self-Determination Act (PSDA) (1991) C. Informed Consent Informed Consent involves the participation of the patient regarding the decision to whether a procedure will be done to the patient or not. The patient has the right to give consent. Informed consent means that the patient is informed regarding all the information that is necessary for the patient to have a basis in making his decision. Information includes the status of his illness, the life expectancy, the treatment that could be done and its risks and benefits, and all other possible treatments. The patients must also be informed to the possible consequences of not performing the treatment or even the consequences if the treatment is performed Works Cited: LSU Law Center. 1993. No duty to inform patient of non-medical information – ARATO v. AVEDON 858 P. 2d 598 (Cal 1993) available from < http://biotech. law. lsu. edu/cases/ consent/ARATO_v_AVEDON. htm > [15 February 2009] Stanford University. 1957. Salgo v. Leland Stanford etc. Bd. Trustees, 154 Cal. App. 2d 560 available from < http://www. stanford. edu/group/psylawseminar/Salgo. htm > [15 February 2009] –. 1972. Canterbury v. Spence. , 464 F. 2d 772 (D. C. Cir. 1972) available from < http://www. stanford. edu/group/psylawseminar/Canterbury. htm > [15 February 2009] Szczygiel, Tony. 1914. Mary E. Schloendorff, Appellant, v. The Society of the New York Hospital, Respondent available from < http://wings. buffalo. edu/faculty/research/ bioethics/schloen0. html > [15 February 2009]

Johnny Cupcakes Essay

Johnny Cupcakes is a multi-million dollar clothing brand. The brand was founded in 2001 by Johnny Earle. One of Johnny’s acquired nicknames was Johnny cupcakes. He â€Å"thought it would be funny to make a couple random shirts that said ‘Johnny Cupcakes’ on them for the fun of it† (Earle, 2012). After massive interest in these shirts, he decided to continue to make more and change up the designs. In 2001, Johnny stated, â€Å"the band I was in, On Broken Wings, finally got signed to a record label and we began to tour full time† (Earle, 2012). This opened up Johnny and his t-shirts to a larger crowd of customers in different parts of the country. This boosted the brand’s popularity and Johnny decided to quit the band and focus all of his time, effort, and attention on his t-shirts. Johnny ended up going to trade shows in Las Vegas and eventually â€Å"ended up getting carried by shops in Japan, Europe, and Canada in addition to a few other US locations† (Earle, 2012). Johnny had a turning point moment at that very same trade show later on that year. He realized people didn’t like having the same things as others and that they enjoyed uniqueness. At this point Johnny made the decision to pull all his shirts from retail stores. Earle 2012 stated that he â€Å"decided to make all of his t-shirts limited edition and exclusive, only selling them through his website† and later on in his own retail stores. As the Johnny Cupcakes brand grew, Johnny opened up stores in Hull, MA; Boston, MA; Las Angeles, CA; and London, England. Johnny states that â€Å"Above all, I’ll continue to focus on enhancing my customers’ experiences through my stores, events, website, designs, and packaging. I will never ever sell my brand to investors for all the money in the world. I think you’ll find that things will only get more interesting from here†¦Ã¢â‚¬  (Earle, 2012). The Johnny Cupcakes brand to some can be described as streetwear. Hundreds, 2011 defines streetwear as â€Å"a genre of contemporary apparel, united between sportswear and military looks, and is one that speaks to a spectrum of subcultures (skateboarding and hip-hop mostly).† Some of Johnny Cupcakes major competitors are also streetwear brands such as Us Versus Them, Reason, Benny Gold, Situationormal, Flying Coffin, Clot, Diamond, Fuct, Alife, The Hundreds, A Bathing Ape, Supreme, and Rebel8 among others. These companies not only produce unique designs and clothing, they have a fan base, and what some might call a cult following. They represent more than just a t-shirt. They differentiate themselves by their designs, material, limited edition collections, and the customer experience. Johnny Cupcakes top products are his limited edition t-shirts, but the company also sells sweatshirts, hats and accessories. One of the things that make JC stand out is their packaging. The suppl ies the company needs and uses are not just clothing/accessory based, but just as important is their packaging. Johnny Cupcakes uses bakery style boxes with their cupcake and crossbones logo on it. The company also uses specially made tissue paper to wrap the bought goodies up in. The tissue paper is also marked with the JC logo. The are two major external factors that greatly influence Johnny Cupcakes as a company and those are the economy and trends. Since Johnny Cupcakes offers â€Å"luxury† items (those items that consumers don’t need, but rather want), the economy can play a significant role in their profits. When times are tough, like in an economic recession, the majority of people watch their money more closely. These people may choose to only buy things out of necessity rather than splurge on things they want. Another big obstacle that JC has to stay on top of is the trends of their market. Clothing styles and designs come and go, therefore, Johnny Cupcakes needs to stay at the forefront of what their target market likes otherwise they could easily become extinct. One way JC battles these two external factors is making every shirt limited edition. The limited edition status gives the feel of exclusiveness. People not only crave exclusiveness, but will pay top dollar for it. â€Å"Because they’re collectibles and not just apparel, customers are willing to pay $60 for a Johnny Cupcakes shirt–and even stand in line for a new release like kids waiting for concert tickets† (Spaeder 2007). This exclusiveness plays off of our cultures social classes. Most Americans want to be in a better social class. Exclusiveness is a trait that is common in the highest of classes. The limited edition shirts not only sets the standards for someone’s social status, but also keeps inventory at a low, making sure the products that are produced are sold. Having limited edition shirts erases much of the risks and fears of the changing trends of JC’s market. Since there are only a handful of the shirts available, they are long gone befo re the design and style gets soggy. Also, this allows the company to be very flexible with the changing market. The two major internal factors that impact the organization are how they enhance the customer experience and their product packaging. These are two very important factors that help create the Johnny Cupcakes brand. They are part of the JC culture and without them, the brand wouldn’t be what it is today. Part of the customer experience lies in JC’s three retail store locations. â€Å"They’re set up just like bakeries, complete with glass display shelves, employees wearing aprons and the smell of vanilla frosting in the air† (Spaeder 2001). During big releases or setting up weekend pop-up stores, Johnny himself will be there to greet and talk with everyone of the customers that walk through his store. This again is part of the experience and connection he wants his fans to feel when they think of the Johnny Cupcakes brand. Johnny thinks â€Å"nice packaging sets an experience, a memory, or a safe-keeping that is sometimes just as important as the product it self. I’m a sucker for nice packaging† (Earle, 2012). When conducting a SWOT analysis of Johnny Cupcakes, some of the company’s strengths, weaknesses, opportunities, and threats have already been discussed. JC’s major strengths are the exclusiveness it personifies by selling limited edition shirts and the customer experience it provides. One of its major weaknesses is the fact that it only has three retail stores and an online store. If it were to grow (and being a multi-million dollar business it has the resources to do this) it could reach more of a customer base and increase not only its fan following, but its sales as well. A huge opportunity that Johnny Cupcakes has is the fact that it has done several successful collaborations with other companies including Nickelodeon and Hello Kitty, which expands its customer and fan base. As with all companies, a threat is competition. If JC can stay authentic to its audience then it will overcome the competition. As stated earlier, since JC is a luxury brand, the economy and trends are another threat. Listening to their market will definitely help subdue these threats. One of Johnny Cupcakes biggest resources and assets are its customers. Johnny Cupcakes has not only been able to acquire customers, but also fans and audiences (which is much more powerful). The reason the JC brand has been able to do this is because of the experience a customer gets when going into a store or a pop-up shop. When a customer sees their Johnny Cupcakes shirt they remember an experience they had when purchasing the shirt. I personally have two JC shirts (one was given as a gift so I don’t have an experience to associate with that but my parents, who bought the shirt for me do). I do have a vivid recollection of an experience I had when purchasing my first Johnny Cupcakes t-shirt at a pop-up shop on Martha’s Vineyard. There was a line of people waiting at a small bakery for it to open its doors. Everyone was unsure of what the t-shirts would look like because the designs had not yet been released. Not knowing what shirts will be sold definitely gives a little sense of excitement and surprise; and being excited about a brand goes a long way with customer loyalty. The waiting fans were given diner-like menus to see what shirts would be available. This definitely embodies the Johnny Cupcakes culture and experience. Once the doors were open to the bakery only a few people were allowed in at a time. This also gave the impression of exclusiveness. The limited edition shirts available were all Martha’s Vineyard related. Not only is MV a huge tourist location, but being a resident of the island I had a sense of pride and being able to wear something relating to the island meant something to me, as I am sure it did to others, whether they were residents or tourists gaining a unique souvenir. After purchasing the shirt and leaving the bakery, I was greeting outside by Johnny Earle himself who not only took a picture with me, but also signed my shirt. My parents had a similar experience, telling me what a meaningful conversation they had with Johnny. Every time I pull out my JC t-shirt, I remember my unique experience of t-shirt buying. Johnny Cupcakes is a differentiation strategy user that sells an experience, along with his products. The way the business is run creates fans. JC leverages the company’s resources, the customer experience, to create fans and a following of the brand. There are a handful of such loyal fans that fly out to all his releases to be able to experience them and not miss out on any product or â€Å"show.† JC, on a smaller scale, reminds me of the cult following of The Grateful Dead. Deadheads knew each show was unique and didn’t want to miss out on any one of them. There are many Johnny Cupcakers who feel the same way. On March 24 of 2011, Johnny Cupcakes went international and opened up a store in London. Johnny had previously tested the waters in London by way of pop-up stores. His store in London was a huge hit, and he plans on a huge one-year celebration. Johnny opened up his store in London the same way he started is brand and opened up his other stores in the USA, with no investors, partnerships, or alliances. He started off small and threw his profits right back into his brand. One of the things Johnny Cupcakes prides itself on is not having to use investors or other companies to grow their brand. Part of this is what makes the brand who and what they are today. By staying authentic and listening to their market, Johnny Cupcakes will be continue to be successful in the years to come. With more years of success under his belt, Johnny may want to fur ther expand his brand in the global market. References Earle, J. (2012). Story. Retrieved from: http://www.johnnycupcakes.com Hundreds, B (2011). The 50 Greatest Streetwear Brands. Retrieved from: http://http://www.complex.com/style/2011/06/the-50-greatest-streetwear-brands Spaeder, K. (2007). By Popular Demand. Retrieved From: http://www.entrepreneur.com/article/177912

HR Project Assignment Example | Topics and Well Written Essays - 750 words

HR Project - Assignment Example In order to comply with this strategy the workplace environment of the firm has to change to become more attractive for the personnel. Employees get better at their jobs over time when they master the learning curve. The learning curve is a graph that depicts the mastery of skill by an individual or group of people over the course of time (Answer). Having competent employees that know how to provide customer service will ensure that the company retains all its current business contracts. In order to make the company grow the managers of the company have to emphasize the marketing function. Satisfied corporate customer can serve examples that can be showcased by the executive salespeople when a making a pitch to a sales lead. Increasing the sales of the company can improve the profitability of the company. Another way to improve the profitability of the firm is by lowering cost. In order to improve the individual performance of the employees of the company the managers have to take measures to make it happen. A way a manager can influence the performance of the workers is by motivating them. Motivation can be defined as individual forces that account for the direction, level, and persistence of a person’s effort exerted at work (Schermerhorn & Osborn & Hunt). A way to motivate employees is by providing rewards or incentives. For example the customer service personnel can be given a bonus based on the amount of satisfied customers they serve during a work shift. Managers can also provide non-financial rewards to motive employees such as giving them recognition and telling them they are doing a good job. In order to relieve the tension at work the company should increase the amount of break times the employees are entitled too. Retaining talent is important for the company. A way to inspire these workers is by offering promotion or ascension opportunit ies. Another important

Pay For Play Essay Example | Topics and Well Written Essays - 1000 words

Pay For Play - Essay Example I have chosen to write about this topic as I have seen college athletes undergoing much sacrifice and bring money but they are not paid in return. Second reason I chose this topic is because I have been a football player in college and I understand what it means to work to get money for extra spending. So I believe that college athletes should be paid has they put lot effort in bringing advantage to college. (Thesis) College athletes have developed into uncrowned and undefined athletic heroes who strive and struggle to bring a well -defined fame and earn an overly demarcated reputation for the institute, which has been over the years counted as their performing duty that calls for no justification to be paid financially. However, I strongly believe that the regulations regarding payment of college athletes be changed because these players bring in too much money and put in too much work for them to not be earning a paycheck. Major sports played at college-Sports have been an integral part of college education and it has always encouraged and inspired students to be more active and contribute to the college heritage. The colleges hold sport events on a regular basis and it has been a way to explore the talent and skill of students from a different dimension. Sports have united and inspired young men to be able and fit to become a professional sportsman. The major sports played at college and university level are football, basketball, baseball and softball. The history of sports at college and university can be traced back to couple of centuries History of college sports-The history of college sports is thought to be originated around 1850s and since then it has been evolved to become a major mission in educational campuses across America. It has been regarded as the perfect physical activity and the desire of the young men. The competitive spirit and vigor which consisted in college sports hiked the mental and physical pleasure of the students. The college autho rities elaborately planned sports activities which motivated the students immensely and sports event on college and national level became a prestigious venture and money making phenomena for college authorities. On the other hand, the students athletes remained thrilled about being college’s selected people and representatives of college on state level. Moreover, the media kept the young athletes in the lime light and the scholarship provided by colleges to them stood as a bonus. Recruitment of college athletes -Recruiting is a significant phase in college sports. The recruitment process is headed by college coach and large amount of power is vested with him in selecting the college athletes. It has been experienced that the selection procedure of athletes many a times is subjected to bias and discriminations. For the recruitment procedure, the athletes are required to do rigorous practice and this take lot of energy and time of the students which ruined their academics. The most important point in consideration is that these institutes that have been developed to nurture, maintain and enhance the intellectual minds at the professional level and speed up the purpose of taming the existing skills into more sophisticated commercial and other practical uses, when they employ physical strengths of the same youth alongside to the above mentioned rational goals, how could they be ignorant of giving the youth the required motivation to grow in athletics? (ESPN Colleeg Sports, 2013)However, when it comes to payment

Public Architecture of the Roman Empire Research Paper

Public Architecture of the Roman Empire - Research Paper Example The history of Roman Empire was divided into two distinctive eras. The first era was known as the Republican period where the origins of their architecture can be traced to the Etruscans who followed the Greek and the Phoenician traditions, building large temples to honor their Gods. The second era of their architecture was started in 27 BC which is considered as a period of the Empire. Their empire covered many areas across the Europe and these countries consisted of a vast number of people with different cultures and traditions. So, the architecture of Roman Empire turned eclectic (consisting elements of the diversity of regional cultures and traditions). History of Roman Architecture: Romans adopted the style of architecture from Greeks but some styles of buildings were of Etruscan period. Romans and Greeks used five different styles of buildings from pre 500 BC to the first century AD. They include three orders of architecture which Romans took from Greeks which are Doric, Ionic and Corinthian and then added Composite as their own style. The Classical architecture of Rome and Greece came in different periods and with different types of design and style. The first period was the Doric stage and buildings built in this style usually had no base and this stage was before the 5th century BC. The second stage was the Ionic stage which was visibly more complex than the Doric style. The next architectural stage was the Corinthian style and it originated after the 5th BC. Then the fourth style was the Tuscan column which was introduced by Etruscans. No examples of this type of architecture are present today. The last architectural style was the Composite order which was first seen in 82 AD on the arch of Titus. This form was the most complex as it used the arches in an organized manner. By using the Composite order of architecture, Romans used their skills of concrete in developing architectural figures like the arch, vault and the dome. Pantheon was the best examp le of domed buildings which was built by Marcus Agrippa in the last century and it was later refurbished by Hadrian. The building was actually built as a temple for Romans to worship their gods but later on was changed into a Church. This building is famous for being one of the oldest and largest of the buildings. Monuments and Infrastructure in the Roman Architecture In ancient times the monuments were of great significance and the Romans were specially known for their monuments. In the Republican period a monument known as the Forum was quite famous for the political activities that went throughout the place. The monuments in those times were built in such a fashion that people used to come and visit them frequently. These monuments became a symbol of architecture for the Romans later on. Infrastructure was also an area of interest for the Romans as they developed their city walls well before the 4th century. The water supply and the network of aqueducts were also famous for their linearity. Roads were also developed from such an early time and were used accordingly by the people for their needs. Thus Roman architecture became well known for its integrity and smoothness from the very beginning (Grundmann & Furst 1998). Religious Buildings: The layouts of Roman temples were highly influenced

Technologies for Business Research Proposal Example | Topics and Well Written Essays - 1500 words

Technologies for Business - Research Proposal Example 5. It is critical to note that success and failure of such technologies also depends upon the way you project yourself and your company. Normally, small and start up businesses are largely dependent upon the person who is running the whole show therefore the business vision as well as strategic direction of the company which it is going to take. 6. The available technologies which can serve the basic purpose functionality as well as advanced functionalities for the firm include operating systems, PHP, .NET, Java Beans, J2EE, Java Scripting, FLASH, MySQL, ORACLE, SQL SERVER, SAAS and AJAX. 7. These technologies are easily available at relatively low expect few technologies such as Oracle etc. Start up businesses can easily integrate them into viable information technology solutions to remain competitive. 8. It is also important to note that these technologies offer different opportunities however, on the other hand there are associated risks with using such technologies also and start up businesses, due to their lack of expertise in each area, may find it difficult to utilize all such technologies to their fullest advantage. "The purpose of an operating system is to organize and control hardware and software so that the device it lives in behaves in a flexible but predictable way."(http://computer.howstuffworks.com).1 There are normally two types of operating system which are in use. These are: MS -Windows Operating System 1. Microsoft Windows Operating system is one of the most widely used operating systems in the world. 2. It is used in more than 90% of the computers in use. 3. It is based on graphical user interface technology. 4. There are different versions of this operating system as from time, Microsoft has made changes to its system in order to accommodate new and more demanding technological requirements. 5. It is not that much costly and can run on any machine regardless of hardware configuration. Other operating systems such as Apple Mac can only run on the PCs made by Apple itself. Linux 1. Linux is the only open source freeware operating system in the world which is easily available. 2. It is technically one of the most sophisticated operating system and is mostly run on the servers meant for networking and storage requirements. 3. Linux is based on UNIX based operating system and support different programming languages. 4. This operating system however would be only suitable if business is willing to run some online services and require on-going server support. Other Technologies PHP 1. PHP is one of the scripting languages which are used for writing dynamic and interactive websites. 2. PHP is highly flexible and robust and can be imbedded into HTML. 3. This is an easy to use language and can be used for developing dynamic websites such as online web stores, shopping carts etc. 4. One of

Custome Relationship Management Assignment 2 Essay - 1

Custome Relationship Management Assignment 2 - Essay Example mpany is mainly on sales of products as against the rendering of services, it would be said that he sales force automation will make a lot of sense in meeting the characteristic needs of the company by ensuring that the company is put in a position to rightly track all sale activities that take place within the company and especially about individual customers. This is said as sales force automation has a core internal system that ensures that there is contact management for identifying and recording each stage of the sales process for every other customer, right from the first contact that the customer makes with the company to the very last disposition that takes place (Humphrey, 2001). What this means is that sales force automation is going to make room for any of several customer relations management metrics to be used in measuring the outcome of the sales and its impact on the company. This may be done either by the traditional means or by use a modern marketing metrics. The key objective to the marketing plan is to ensure that the company is put in a position to track the inputs of its customers by way of sales at an individualized level. Commonly, companies treat all customers as the same and so prepare a similar strategy towards their sales. Meanwhile, marketing research has showed that purchasing behavior of no two customers could be exactly the same and so it is always important that clients be looked at from an individualized perspective (Chen and So, 2002). It is also the objective of the marketing plan to find major areas of weaknesses and strengths for the company in terms of sales so that the right kind of inventory can be made to meet the exact needs of customers. In areas where there are weaknesses with sales, strategies would either have to be changed or modified. The target markets are intended to be new markets where the products of the company have not reached as at yet. This is because by making these target markets and eventually having