Etrade Baby Essay

A Talking Infant, Financial Systems, & Golf What do a talking baby, stock markets, and golf all have in common? Nothing, right? Wrong. E*Trade – a popular public online financial services group – uses all three of these entities to create a commercial that has had people talking for years. When the commercial is over, you are left in shock at what you just saw, a baby in a high-chair talking about the stock market. But will the ad’s weirdness produce sales of the company’s program for years to come as well? Or just make it a highly talked about YouTube video? To the contrary, E*Trade does a professional job in conveying its message of simplicity to â€Å"average Joes† who are looking to either become day traders, start a retirement fund, or even banking. E*Trade’s main audience is not a person with a net worth or five million dollars. E*Trade is looking to sell their product to â€Å"average joe† type clients. It can be assumed this because E*Trade uses the financial term â€Å"401k† in their commercial; this is the most popular tax investment form everyone has. The main character of the commercial is â€Å"The E*Trade Baby,† but there’s a catch, the baby speaks with a mature older man’s voice. This adds a sense of weirdness to the commercial right off the bat. One may question the validity of a company whose commercials star a talking baby, but this is a clever marketing approach because if people see a talking baby, something they don’t see every day, they will immediately become engaged in the commercial. E*Trade uses a baby as a symbol for inexperience, simplicity and an older man’s voice for knowledge. E*Trade wants to show the audience that if a baby can you use the program, so can the audience. They also want to show knowledge, that E*Trade is a reliable and trusted company, so they use the voice of an older man to portray legitimacy. E*Trade wants to declare that â€Å"Yes, this is a legit company and yes, we’re simple to use,† so a talking baby fits in perfectly to both categories. Just like the Old Spice commercials talked about in class, the E*Trade Baby ads have many spinoffs with numerous situations the baby is in. The commercial I am focusing on is set in a golf country club locker room. The ad starts off with the baby talking to a man named Frank. The baby says â€Å"Ah, this is weak, man. Frank’s trying to not pay me my winnings for the skins beat down I just issued him. † The baby has now caught the attention of the audience with this opening line because people are drawn into the weirdness of a talking baby in the commercial. Now when he starts to talk about finance and what the company actually does, viewers will be already engaged. Not only does the talking baby raise questions that attract us to this ad, but there are many other. For instance, why is a baby playing golf with old man? And why is there a computer in the locker room of a country golf club? All All these questions have no answers but it draws us into the commercial and makes us connected to it, hopefully throughout the commercial we will find answers to these questions, but in this case we do not. E*Trade’s goal is to get a lot of publicity and attention with their commercials while providing us with the smallest amount of information. This is because E*Trade wants people to inquire about the company and have them visit E*Trade’s website us. etrade. com. Once on the website, people will be impressed by the fancy website that proves it is a legitimate company, and lured into signing up for an account The baby says â€Å"His (Frank) 401k’s tankin. Ya gotta grab the reins man. Get E*Trade, do some analytics, do some research (into the stock market), and take charge so I don’t have to subsidize your lack of skills. † There’s actually a lot of information about the company and its message all in that little saying. The E*Trade baby uses a clever balance a financial terms and jokes to put the viewer in an informal setting while talking about a big decision a person must make. E*Trade is not an elite company for only the â€Å"one-percenters† to use. E*Trade’s goal is to get skilled and novice users with just a little amount of money to open an accountant. Using the term 401k is strategically brilliant because everyone who works for a company most likely has one. E*Trade could have used any tax form number, but chose the most popular one to relate to the most people and with the current economy, it’s probably on the minds of most people right now. When the baby says, â€Å"Do some analytics, do some research, and take charge,† he is describing the job of the novice investor. The baby is now describing that when using the E*Trade software, you are able to look at analytical charts and graphs, read news articles and research about potential stock purchases and basically to take charge of your life. E*Trade does not buy and sell stock for you; you have to do it yourself. You are in control of the future and E*Trade presents the question â€Å"What are you going to do to prepare yourself for it? † It’s hard to tell whom is the exact audience E*Trade is trying to promote itself to, but assumptions can be made. Since it is a golf setting in a country club, they are focusing on males anywhere from 20s to 60s (the general range of persons with a 401k). E*Trade did a good job picking a wide range of ages with this advertisement, which is what makes it such a good ad! Since the ad is set in a country club locker room, E*Trade is also advertising to a certain class of people I believe: well educated men who know a think about finance and who play golf. Golf is an expensive sport. I think if you have money to play golf you would be interested and would know the benefits of investing. But are they also advertising to a whole inclusive audience with a cute baby to grab the attentions of mothers and grandmothers? Only the directions and producers know that answer. You can have a good commercial, the best commercial ever known to man. But if you don’t have the right exposure no one will see it. E*Trade played this commercial before and after Superbowl XLII on February 1, 2009. Back to what was said before on the age of the audience, 20s to 60s. That basically sums up the audience of the Superbowl as well; perfect. E*Trade picked the most opportune time to run this commercial and not only reaches its projected audience, but all 90 some odd million people that tune in each year to watch the game, and the commercials. Another part of the commercial that is important to take into consideration is the point of view in which we view the commercial. Since the program E*Trade is used on a computer, the great minds behind this commercial put the camera where a usually webcam should be. This is to provide a visual of where the user of E*Trade’s product will be using the product. This is brilliant because now we see the baby sitting in a chair in front of the computer using a keyboard and a mouse, in the same spot where we would use the program was well. The E*Trade Baby Commercial is trying to sell to their audience a financial services program available to download on the computer. E*Trade does a good job in getting the attention of its viewer and making a hard subject of finance fun and entertaining. E*Trade describes everything that their company’s mission statement says that they are, â€Å"A financial services ompany that is simple to use. Designed with the user in mind. † There is no doubt in my mind that this commercial will go down as a classic and will have people talking about the â€Å"E*Trade baby† for years to come. To respond to the question previously stated in the beginning of this paper. Even though this commercial will be popular for years to come, will the ad produce sales of the company’s program for years to c ome as well? It turns out, no. When a person is looking to invest in money, they normally look for a company that is well-reputable and well-respected. Humor is no doubt, un-debatable, a marketing tool to grab the attention of a viewer, but humor in advertising is very hard to pull off because you simply never know what people will laugh out. Some think it funny, others think it’s not. In order for a commercial to use humor, the company should be trying to sell humor. Clearly E*Trade does not sell humor.. Instead of a talking baby to grab the audience’s attention and provide a laugh, E*Trade should create a well-informative commercial that captures the audience’s attention and show how one can benefit from using E*Trade.

Question: Discounted Cash Flow

Exam 2 Part 2 Answer any EIGHT of the ten questions. Each question is worth 5 points. Return your answers to me by 11:59 PM Sunday 11 November 2012 1. A number of publicly traded firms pay no dividends yet investors are willing to buy shares in these firms. How is this possible? Does this violate our basic principle of stock valuation? Explain. Our basic principle of stock valuation is that the value of a share of stock is simply equal to the present value of all of the expected dividends on the stock.According to the dividend growth model, an asset that has no expected cash flows has a value of zero, so if investors are willing to purchase shares of stock in firms that pay no dividends, they evidently expect that the firms will begin paying dividends at some point in the future. 2. Explain why some bond investors are subject to liquidity risk, default risk, and/or taxability risk. How does each of these risks affect the yield of a bond? Liquidity problems exist in thinly traded bond s making some bonds difficult to sell at their actual value. Default risk is the likelihood the corporation will default on its bond obligations.Taxability risk reflects the fact that some bonds are taxed disadvantageously compared to others. If any of these risks exist, investors will require compensation by demanding a high yield. 3. The discussion of asset pricing in the text suggests that an investor will be indifferent between two bonds which have equal yields to maturity as long as they have equivalent default risk. Can you think of any real-world factors which might make a given investor prefer one of these bonds over the other? 4. Why do corporations issue 100-year bonds, knowing that interest rate risk is highest for very long-term bonds?How does the interest rate risk affect the issuer? Treasury bonds make great safe, long-term investments, but is there any point in Why would the Fed consider issuing a bond with a 100-year maturation, are backed by the U. S. Government and typically have a very slim risk of default. 5. The market value of an investment project should be viewed as the sum of the standard NPV and the value of managerial options. Explain three different real or managerial options that management may have, what they are, and how they would influence market value. 6. Explain the use of real and nominal discount rates in discounting cash flows.Which is used more often and why? Discounted cash flow (DCF) analysis is a method of valuing a project, company, or asset using the concepts of the time value of money. All future cash flows are estimated and discounted to give their present values (PVs) — the sum of all future cash flows, both incoming and outgoing, is the net present value (NPV), which is taken as the value or price of the cash flows in question. Using DCF analysis to compute the NPV takes as input cash flows and a discount rate and gives as output a price; the opposite process — taking cash flows and a price and infe rring a discount rate, is called the yield.Discounted cash flow analysis is widely used in investment finance, real estate development, and corporate financial management. 7. Consider two firms with the same P/E ratio. Explain how one could be described as expensive compared to the other. 8. Explain how important a firm's growth is by creating an example of a growth and no-growth stock. 9. Everything held constant, would you rather depreciate a project with straight-line depreciation or with MACRS? 10. A local bank is contemplating opening a new branch bank in a large superstore across town from their main office.It is estimated that the new branch will generate $20,000 after expenses each month. The manager wonders if all these revenues should be considered an incremental cash flow. Given this information, explain which of the following statements is correct. A. $20,000 is generated by the new branch bank and therefore it is an incremental cash flow. B. We would first need to asses s the opportunity cost of placing a branch in a different location to answer this question. C. Some amount less than the $20,000 is incremental because of substitutionary effects. D. Some amount less than the $20,000 is incremental because of complementary effects.

An Analysis of The Picture of Dorian Gray by Oscar Wilde

Time is not really suspended, even for the novels beautiful young hero In the light of this comment, discuss ways in which Willed portrays time passing in The Picture Of Dorian Gray. One of the main ways in which Willed portrays time passing is the ageing and changing of the portrait. Dorian is exceptionally vain and becomes convinced, after a brief conversation with rod Henry that his most significant characteristics; his youth and attractiveness are slowly going to fade away. The thought of this makesDorian worried and therefore he curses his fate and pledges his soul so that he could live without bearing the physical burdens of aging and sinning. He no longer sees his beauty as a gift but as something he must fight to retain at any cost. The fact that at first, Dorian Gray is described as a beautiful creature, and someone who should always be there in winter when we have no flowers to look at suddenly, with a matter of time, after listening to Lord Henrys famous aphorisms he soon believes them and with that he turns into meeting completely different from how he was first described. He changes into something volatile with mad hungers that become more ravenous. He goes through life living through sin and pleasure and after being given the yellow book by Lord Henry, he lives under the influence of the book. As he approaches his thirties, many people shun him, whilst others find him charming, due to the fact that these are the people that have seen him in person and therefore dismiss his wrong doings due to the purity of his face.His face however reveals no dissipation; his appearance is merely innocent, only his soul has been poisoned by a book. Although physically Dorian doesnt age, emotionally he does. He seems to grow more and more restricted from others and gain pleasure at any cost, something Freudianism would call an over indulgence of the id the pleasure principle where this pleasure principle is outweighed more than the ego -? reality principle and the superego the morality principle.

Should the principle of party autonomy be restricted Coursework

Should the principle of party autonomy be restricted - Coursework Example Party autonomy in contracts 1. Historical Development of party autonomy – Theoretical framework 6 III. Party Autonomy: Characteristics and challenges A. How is the principle of party autonomy established in the context of the European and the US law? 1. The European law on party autonomy 8 a. Rome (I) Regulation 9 b. The Hague Choice – of – Court Convention 10 2. The US law on party autonomy 12 a. Forum selection clauses 13 b. The doctrine of forum non-convenient 13 c. Uniform Commercial Code (UCC) 13 B. Under which terms the principle of party autonomy could be restricted? 1. Approaches on the potential restriction of party autonomy 14 2. Restriction of party autonomy as promoted through the existing legislation. 16 a. Rome (I) regulation and restrictions on party autonomy a1. Public Policy 17 a2. Mandatory Rules 17 b. Restrictions on party autonomy in the US law 18 C. Would the competency of the court to apply the law chosen influence the principle of party aut onomy? 19 IV. Conclusion 20 I. ... or this reason, the specific concept has been promoted in jurisdictions worldwide, even if in come cases conflicts are developed in regard to the restrictions of party autonomy because of local statutory rules or public policy. In other words, the provision of party autonomy in the context of civil and commercial agreements serves the need for ensuring the interests and the rights of individuals, as related to these agreements, without the general rules of law to be violated. The scope of party autonomy is to promote the right of the parties to decide on the law applicable on their dispute. Rome 1 Regulation recognizes the party autonomy as being the key criterion for the choice of law in regard to contracts related to two or more jurisdictions. In any case, problems seem to exist regarding the power of party autonomy, as promoted through various legislative texts worldwide. In fact, under certain terms, restrictions to party autonomy seem to be unavoidable. In this context a critica l problem has appeared: should the restrictions on party autonomy be allowed? This issue is examined in this paper. Emphasis is given on the following issue: should the principle of party autonomy be restricted so that the law chosen by the parties to be applied only if the court considers itself as competent? The identification of the most appropriate solution to the above problem requires the careful examination of the legislative environment in which party autonomy is developed, meaning both in Europe and USA. Reference is made particularly to the 1980 Rome Convention on the Law Applicable to Contractual Obligations, as it has been incorporated in Rome 1 Regulation. At the same it is necessary to refer to certain important concepts related to contractual agreements, such as jurisdiction

Mythology compare Research Paper Example | Topics and Well Written Essays - 1000 words

Mythology compare - Research Paper Example Social insights are much more prevalent as each culture is able to pull out those elements of a story that has specific meaning within that culture. In relaying important cultural and societal ideologies, myths are also useful learning tools for the young people of society as they begin to learn what is expected of them individually and the consequences if they fail to behave according to plan. These differences in social and individual outcomes are often due to the differences in religion and environment in the region in which the myth originated. These ideas can be best understood when comparing myths from two different cultures, such as the myth of creation found among the Iroquois people of the North American continent as compared to the Judeo-Christian creation myth we are more familiar with today. The Judeo-Christian creation myth is presented to us in the Book of Genesis in the Bible, which is purported to be the actual word of God given to us through the hand of man. In this myth, there is a divine being that exists in some kind of void. Tired of this existence, He decides to make something, which turns out to be the land as it is separated from the sky, the sun and the moon; then as it is separated from the sea and then as it is covered in plants and made to be teeming with life of various different forms. All of these things were created by this Divine Being, God, as He called them forward out of the nothingness during a period of five days. On the sixth day, He created people, one man and one woman, gave them the entire Earth to live on with one area in particular, the Garden of Eden, being the most perfect place for them to live as long as they didn’t eat from a specific tree. Of course, the people did eat from this tree and so they were banned from the garden an d forced to work for their welfare and to raise children to populate the earth. In Iroquois legend, the world was formed as a

Nonprofit Leadership Essay Example | Topics and Well Written Essays - 2000 words

Nonprofit Leadership - Essay Example This can extend the services they provide to a far beyond level but is found at a limited and negligible degree within the profit sector (Center for Creative Leadership, 2011). Contextually, leadership can be found as playing a pivotal role in shaping the success potentials of non-profit organizations, differentiating them from profit sector in almost every dimension (Phipps & Burbach, 2010). Arguing critically concerning this issue, Ruvio, Rosenblatt & Hertz-Lazarowitz (2010) and Vanderpyl (2009) advocated that leadership in non-profit sector is much more challenging as compared to profit sector. In this essay, challenges faced by the non-profit organizational leaders will be assessed from a multidimensional perspective, taking into account the demand for leaders in the non-profit sector, their roles in contrast to the commercial sector, their skills and traits along with the underlying demographic influences. Accordingly, recommendations based on the set of skills required by non-p rofit leaders to bring future intended changes, will also be discussed in this essay. Demand for leaders in the nonprofit sector The prime purpose of a non-profit organization is to respond to every kind of welfare needs identifiable in a particular community or society. Correspondingly, the procurement of resources is performed on the basis of reserves and funds available, rather than through profit generation. The ability to consistently deliver these services of non-profit organizations depends more on the quality of the applied business model. This implies to the ability of skilled leaders to develop and practice effective business model in order to gain efficiency is very much in demand in the non-profit sector. Accordingly, the demand for the leaders in this sector has increased significantly in the recent days, with the growing complexity issues that further necessitate an all-inclusive and competitive business model (Ruvio, Rosenblatt & Hertz-Lazarowitz, 2010). According to a survey carried by Bridgespan Group, the non-profit sector around the world will require 640,000 new senior managers, equivalent to 2.4 times the number currently employed and by 2016. In a more precise form, this particular sector is forecasted to grow a demand for 80,000 new senior managers per year (Tierney, 2006). Apparently, it is observable that a leadership gap currently persists in the non-profit sector that has in turn made the sector witness unavoidable challenges in conducting effective and smooth operations in the welfare of the entire human society. This shortage of skilled leaders in the non-profit sector further increases their demand. As argued by Ebrahim (2010), the non-profit sector currently witnesses shortcomings in terms of accountability. Thus, bearing a strong resilience with societal development and sustainability, such a pitfall in non-profit organizations is likely to result in major lack of organizational efficiency. It is also in this regard that skilled leaders are in massive demand within the non-profit sector today. Again, although the importance of non-profit organization is being credited all around the world by various groups of stakeholders, its commercial capacity building in offering promising career opportunities and likewise, availing adequate quantity of human resources lacks owing to deficits in its leadership attributes, contributing to a greater demand for efficient leaders (Vita

How Performance Results of CMMI-Based Process Improvement Relates to Essay

How Performance Results of CMMI-Based Process Improvement Relates to CMMI - Essay Example This paper provides a summary of the article Performance Results of CMMI-Based Process Improvement and its relationship with CMMI. Summary The goals and objectives, products and services of organizations are not uniform. Nor do organizations uniformly implement CMMI models to improve their business processes or the manner in which analyse the results obtained. Irrespective of these variances the CMM-based process improvement approach is proving to be effective. Evidence of this started with the earlier special report published by the Software Engineering Institute (SEI). This article provides further empirical evidence taken from diverse sources of business activity that includes the telecommunications, financial, manufacturing and defence sectors. This article classifies performance categories into six broad areas, consisting of cost, schedule, productivity, quality, customer satisfaction, and return on investment and employing CMMI is to provide benefits in these areas. Usually org anizations choose a combination of these benefits or refinements in these benefits and the use of CMMI targets this. Through the comparison of the sum of results of quantitative performance across 35 organizations with regards to these benefits prior to the use of CMMI and subsequent this article justifies the use of CMMI towards improvement in performance results. The median improvement as a percentage with respect to cost, schedule, productivity, quality, and customer satisfaction was 34%, 50%, 61%, 48%, and 14% respectively, while in the case of returns on investment it was 40.1. According to the article through the use of CMMI organizations can achieve similar results, but there is the need for more quantitative studies to provide clarity on the circumstances that lead to these process improvements and the manner in which they can be sustained. Expanding on the demonstration of impact on performance by CMMI, this article provides greater detail on the changes that organizations report with regards to these six benefits. In the case of costs the changes include cost of final or intermediate products, costs of processes, and savings achieved model-based process improvement. In the case of schedule the improvements reported relate to schedule predictability and the reduced time required to complete the work. Improvements reported for productivity are essentially on the improvements on the amount of work that is completed over a given period of time. Reported improvements in quality relate to the reduction in the numbers of defects observed in finished or intermediary products. Improvements in customer satisfaction are based on customer satisfaction feedback received from surveys conducted. Improvements in ROI are reported in several ways that include benefit-to-cost ratios, net present value, internal rate of return, payback periods, and break even points. The article then goes onto the details of measures of process performance achieved in the case studies o f several organizations. The case studies include the organizations of 3H Technology, ABB, Hitachi Software Engineering, Motorola Global Software Group, Raytheon Network Centric Systems, North Texas, TrialStat Corporation, Tufts Health Plan, Warner Robins Air Logistic Center, The article concludes that organizations that have based their process improvement methods on CMMI models have demonstrated marked improvement in their performance, but more studies are required to understand the different reasons that contribute to this success and also generate more evidence to establish the benefits of CMMI models for process improvements and hence performance in organizations (Gibson, Goldensen & Kost, 2006). . This article relates to CMMI because it attempts to justify the use of CMMI models by organizations to

Supreme Court of the United States Assignment Example | Topics and Well Written Essays - 250 words

Supreme Court of the United States - Assignment Example ?s case is consistent with ‘narrowly tailored’ use to achieve diversity and other factor to qualification are equally significant to the applicants’ selection process. Consequently, the use of race is not an isolated factor to selection and this undermines discrimination of applicants from minority races. The case of Grantz, however, fails to identify the ‘narrowly tailored’ application and instead offers advantage to applicants from minority races. This is because the university offers additional 20 percent points to applicants from minority races, a factor that makes race an isolated and significant factor to qualification. The ‘narrowly tailored’ concept therefore establishes constitutionality of the university’s provisions under the Grutter case but unconstitutionality under the Grantz case (Supreme Court of the United States 4; Supreme Court of the United States1 31). Lee Bolinger was sued in both cases because he is an agent to the artificial person and therefore acts on behalf of the institution. He is therefore not sued on his personal capacity but on capacities of the positions that he held at the times that interests on the case arose. In the Grutter case, for example, he is sued in the capacity of the Dean of the Law School and the capacity of the University’s president while in the case of Grants, he is sued in his capacity as the University’s president. Supreme Court of the United States. â€Å"Jennifer Grantz and Patrick Hamacher, petitioners v. Lee Bollinger et al., No. 02-516.† Supreme Court of the United States. N.d. Web. February 17, 2015. . Supreme Court of the United States1. â€Å"Barbara Grutter, petitioner v. Lee Bbollinger et al.† Supreme Court of the United States. N.d. Web. February 17, 2015.

Torqueville's and Stowe's perception of race-relations furing Essay

Torqueville's and Stowe's perception of race-relations furing Pre-civil War Era - Essay Example So from the sociological theorist’s perspective, he has to carefully deplore the practice of slavery after a thorough examination of its role in the country’s economy, culture and politics. Therefore, Tocqueville’s stance about slavery seems to be often confusing and critical, though his statements i.e. â€Å"I am moved at the spectacle of man's degradation by man, and I hope to see the day when the law will grant equal civil liberty to all the inhabitants of the same empire†¦Ã¢â‚¬  (Tocqueville 45), â€Å"An old and sincere friend of America, I am uneasy at seeing Slavery retard her progress†¦Ã¢â‚¬  (Tocqueville 56) seem to be an anti-racist’s proclamation against the racism and the evil of slavery in American society. A deep sociopolitical and cultural assessment of the African-American minority in the racially segregated white society has convinced him to believe that the assimilation of the Negroes into the mainstream of the society, as o pposed to the American Indians, was almost impossible. Indeed Tocqueville’s prediction of the African Americans future has been summarized in the following lines: If I were called upon to predict the future, I should say that the abolition of slavery in the South will in the common course of things, increase the repugnance of the white population for the blacks. I base this opinion upon the analogous observation I have already made in the North. I have remarked that the white inhabitants of the North avoid the Negroes with increasing care in proportion as the legal barriers of separation are removed by the legislature; and why should not the same result take place in the South? (Tocqueville 68) At this point, Stowe vehemently opposes Tocqueville’s belief. For her, since Christianity, being the religion of the majority of American society, is very much incompatible with the perpetuating inhumanity of slavery, it could lapse the divide between the races and bring them on the same platform of humanity. But Stowe has failed to address how a community, which has been detached from the age-old traditions and culture, would assimilate into a culture which has been an oppressive reality so far. Possibly her faith in Christianity’s as well as humanity’s ability to dispense the socio-cultural gap between the communities provokes her to depict Uncle Tom as a devout Christian and a man, driven by humanity, who could risk his life for the sake of a white girl Eva. Further Stowe’s faith in Christianity’s ability to repel the evil of slavery is expressed in Mrs. Bird’s speech: â€Å"I don’t know anything about politics, but I can read my Bible; and there I see that I must feed the hungry, clothe the naked, and comfort the desolate; and that Bible I mean to follow.† (Stowe 78) Though Stowe’s prediction of a race-blind society upon the basis of Christian humanity seems to be a fallacy, it was a powerhouse of moral strength for the abolitionist to wither the brutal tyranny from the white people’s part and to free the black people to take any course of assimilation they might choose. Obviously, the Civil War, the Reconstruction and the

Qualitative Research Problem and Design-Terence Essay - 1

Qualitative Research Problem and Design-Terence - Essay Example In-setting perceptions, interviews and extensive discussions are some of the methods employed in this type of research (Academy of Management, 2011). Criminal activities in most parts of the world are increasing due to some factors which economists and sociologists believe can be controlled (CICITAS CRIME, 2013). For example, the crime rate in the United States is considered to be low as compared other parts of the world but still high. Regions of Africa and South America are the most affected areas with the increasing rates of criminal activities. It is important to look at the causes of these increasing levels of crimes since lives are lost from such criminal activities. Some of the major factors behind increasing crime rates are lack of job opportunities among the youth and urbanization in general. Looking into the effects of these criminal behaviors in our society is also crucial since it would give the community reasons to fight this ill in the society. Finally, a research on how to fight this problem would be necessary (Clear, 2012). A crime is an activity that a person or a group engages in but the law of the land is against. These activities can be acts that affect other people are those that affect just the doers of the activities. The general perspective of criminal behavior looks at all the parties at stake when such an unlawful action is taken (Federal Bureau of Investigations, 2013). The rate of criminal activities in our countries has been on the increases. The number of unlawful activities that government authorities record every year is today higher than the number recorded back in the early 2000s. The size of data about lives lost in the line of handling criminal activities have also become bigger over years to date. The world is now left alert about these increasing criminal rates as the entire generation from the West to the East is affected by the problem (Uniform Crime

Linguistics and Language Essay Example for Free

Linguistics and Language Essay What will be covered in this class? †¢ How do we produce and recognize speech? †¢ How do we perceive words, letters, and sentences? †¢ How do we learn and recall information from texts? †¢ How can we improve texts to make them easier to understand? †¢ How does the brain function to process language? †¢ What are the causes and effects of reading disabilities? †¢ Is there language in other species? Central themes in psycholinguistics 1) What knowledge of language is needed for us to use language? Tacit (implicit) knowledge vs. Explicit knowledge  Ã¢â‚¬ ¢ tacit: knowledge of how to perform something, but not aware of full rules †¢ explicit: knowledge of the processes of mechanisms in performing that thing 2) What cognitive processes are involved in the ordinary use of language? How do we understand a lecture, read a book, hold a conversation? Cognitive processes: perception, memory, thinking, learning Some definitions of basic components of language: Semantics: The meaning of words and sentences Syntax: The grammatical arrangement of words in a sentence or phrase Phonology: The sound pattern of language Pragmatics: How language is used in a social context  Examples from psycholinguistics Parsing garden path sentences The novice accepted the deal before he had a chance to check his finances, which put him in a state of conflict when he realized he had a straight flush. 1) The defendant examined by the lawyer turned out to be unreliable 2). The evidence examined by the lawyer turned out to be unreliable The process of parsing is the process of making decisions The effect of prior knowledge on comprehension The procedure is actually quite simple. First you arrange things into different groups. Of course, one pile may be sufficient depending on how much there is to do. If you have to go somewhere else due to lack of facilities, that is the next step; otherwise you are pretty well set. It is important not to overdo things. That is, it is better to do too few things at once than too many. In the short run this may not seem important, but complications can easily arise. A mistake can be expensive as well. At first the whole procedure will seem complicated. Soon, however, it will become just another facet of life. It is difficult to foresee any end to the necessity for this task in the immediate future, but then one never can tell. After the procedure is completed, one arranges the materials into different groups again. Then they can be put into their appropriate places. Eventually they will be used once more, and the whole cycle will then have to be repeated. However, that is part of life. Bransford Johnson, 1973 Recall: No context: 2. 8 idea units out of a maximum of 18 Context afterwards: 2. 7 idea units Context before: 5. 8 idea units Child language development How many words do you know? Hint: Dictionary has about: 450,000 entries Test high school graduates: How many words do they know? About 45,000 english words About 60,000 including names and foreign words. The average six year old knows about 13,000 words. Learning about 10 words per day since age 1. (One every 90 minutes) How much do we have to teach children to learn language? Do you have to teach a child to walk? Is it the same way of learning a language? My teacher holded the baby rabbits and we patted them I eated my dinner A brief history of psycholinguistics Wilhem Wundt (early 1900s) Interest in mental processes of language production †¢ Sentence as the primary unit of language †¢ Speech production is the transformation of complete thought processes into sequentially organized speech segments. Behaviorism (1920s-1950s) †¢ Rejected the focus on mental processes †¢ Measurement based on objective behavior (primarily in lab animals) †¢ How does experience (reward and punishment) shape behavior? B. F. Skinner: Children learn language through shaping (correction of speech errors) Associative chain theory: A sentence consists of a chain of associations between individual words in the sentence What’s wrong with the behaviorist approach? Noam Chomsky (1950s present) 1) Colorless green ideas sleep furiously 2) Furiously sleep ideas green colorless. 3) George picked up the baby. 4) George picked the baby up. Almost every sentence uttered is a new combination of words The Poverty of stimulus argument: There is not enough information in the language samples given to children to account for the richnes and complexity of children’s language The pattern of development is not based on parental speech but on innate language knowledge Linguistic Diversity vs. Linguistic Universals Linguistic diversity There appears to be a lot of diversity among languages Even within languages there is diversity When are two languages different? We speak the same language if we can understand each other  Exceptions: Norwegian and Swedish Cantonese and Mandarin Dialects within languages: The myth of pure language How/why do languages change? Why does there seem to be a correct English? Members of the dominant (most powerful) sub-culture tend to speak one dialect and may punish those who do not Linguistic Chauvinism Belief that one’s own language/dialect is the best of all possible languages Black English Vernacular (BEV) Study by William Labov Interviewed African-American street youth You know, like some people say if you’re good an’ sh*t, your spirit goin’ t’heaven . . . ‘n if you bad, your spirit goin’ to hell. Well, bullsh*t! Your spirit goin’ to hell anyway, good or bad. [Why? ] Why? I’ll tell you why. ‘Cause, you see, doesn’ nobody really know that it’s a God, y’know, ‘cause I mean I have seen black gods, white gods, all color gods, and don’t nobody know it’s really a God. An’ when they be sayin’ if you good, you goin’ t’heaven, tha’s bullsh*t, ‘cause you ain’t goin’ to no heaven, ‘cause it ain’t no heaven for you to go to. †¢ Place holders: There vs. It in the copula †¢ Copula: Is, Was optional †¢ Negatives: You ain’t goin’ to no heaven. BEV just as linguistically complex as Standard American English We don’t see/understand the complexity in other languages Moral: All languages seem to permit as wide range of expressions as others Linguistic Universals What is in common with all languages? Sentences are built from words based on the same physiological processes †¢ All languages have words †¢ All humans have ways of making sounds. †¢ Languages tend to use a small set of phonemic sounds †¢ Phoneme: The minimal unit of sound that contributes to meaning How many phonemes in a language? †¢ English: 40 phonemes †¢ Range: Polynesian 11 to Khoisan 141. Discreteness Messages in human language (e. g. speech sounds) are made up of units of which there is a discrete (limited) number Arbitrariness The relationship between meaningful elements in language and their denotation is independent of any physical resemblance between the two. Words do not have to look or sound like what they describe Openness †¢ New linguistic messages are created freely and easily †¢ Languages are not constrained in a way so that there are a limited number of messages that can be created. †¢ Linguistic Productivity: The ability to understand and create an unlimited number of sentences. The question studied by psycholinguists is how to characterize and account for the creativity to construct and create an infinite number of sentences given the limited capabilities of the human brain Duality of Patterning Language involves relating two different kinds of patterns or forms of representation †¢ A phonological system †¢ A semantic system These two systems use very different types of codes, although there is a phonological representation for each item in the semantic system Phrase structure Information on how a sentence is grouped into phrases. The quiet boy ate the red apple A set of Phrase Structure rules: PS 1 S (sentence) - NP + VP PS 2 NP (noun phrase)- det + (adj) + N PS 3 VP (verb phrase) - V +NP PS 4 N (noun) - boy, dog, man, book PS 5 V (verb) - ate, broke, kissed PS 6 adj (adjective - quiet, red, happy, wormy PS 7 det (determiner) - a, the We use lexical-insertion rules to put words into the structure. Phrase-structure rules provide a good account of phrase-structure ambiguity. They are broiling hens Morphology Morphology is the component of grammar that builds words out of units of meaning (morphemes) A morpheme is the smallest meaningful unit of language How many morphemes? bird firetruck undereducated unmicrowaveability Insights from American Sign Language (ASL) Unlike speech, signs are expressed in visual or spatial form Do a lot of the same grammatical concepts hold? Arbitrariness ASL possesses iconicity signs can represent objects or actions to which they refer. However, the degree of iconicity has declined over the years Duality of Patterning signs are composed of smaller elements that are meaningless Example: 3 parameters †¢ 19 values of hand configuration. †¢ 12 values of place of articulation †¢ 24 values of movements Meaningless patterns can be combined in various ways to from ASL signs. What about openness and discreteness within ASL? Transformational Grammar (Chomsky 1950s) Language: an infinite set of well-formed sentences Grammar: A finite set of rules that generates sentences in the language How do we know that a grammar is a good theory of language? Three criteria: Observational Adequacy: A grammar is observationally adequate if it generates all acceptable sequences and no unacceptable sequences. Descriptive adequacy: A grammar must also explain how a sentence relates to other sentences that are similar opposite in meaning. The ball was caught by John John caught the ball The ball was not caught by John Explanatory adequacy It is possible for multiple grammars to attain observational and descriptive adequacy. Which is the correct/best one? Children learning language are presented with many samples of language and must determine the grammar from these samples. There must be some innate language constraints that help children determine the correct grammar. There exist Linguistic Universals that are common to all languages. The fact that there are similarities in languages is based on the fact that languages are determined by the nature of the mental structures and processes which characterize human beings A Grammar must explain the role of linguistic universals in language acquisition Deep and Surface structure Deep structure: The structure of the sentence that conveys the meaning of the sentence. Surface Structure: The superficial arrangement of constituents Deep structure ambiguity: A single surface structure that is based on two different deep structures Flying planes can be dangerous. Phrase structure rules would not be able to account for the differences in meaning Sentences can have similar phrase structure, although their underlying structure is different: John is easy to please John is eager to please Sentences can different surface structure, but similar deep structure Arlene played the tuba The tuba was played by Arlene Transformational Grammar A two part process to derive a sentence 1) Use Phrase-structure rules to generate the underlying tree structure (deep structure) 2) Apply a sequence of transformational rules to the deep  structure to generate the surface structure of the sentence Transformations occur by adding, deleting or moving constituents John phoned up the woman John phoned the woman up Phrase structure approach: Two different rules VP V + (particle) + NP VP V + NP + (particle) Each sentence is derived separately, using different phrase structure rules. Transformational grammar approach: One rule V + particle + NP V + NP + particle John phoned up the interesting woman John phoned the interesting woman up John phoned up the woman with the curly hair John phoned the woman with the curly hair up. Restrictions on transformations The particle-movement transformation can not be applied to pronouns John called them up *John called up them Example 2: Passive transformation NP1 + V + NP2 NP2 + be + V + en + by + NP1 Arlene played the tuba The tuba was played by Arlene Psychological Reality of Transformational Grammar If using language is a process of converting the deep structure to the surface structure, then the number of transformation rules applied should affect how long it takes to process a sentence. However, experiments do not consistently show that this holds true Current theories of grammar Lexical-Function Grammar  Made up of three components: a constituent structure, a functional structure, and lexical entries Constituent Structure: Similar to phrase structure Functional Structure: All the information needed for semantic interpretation John told Mary to leave Bill Predicate tell (subj, obj, V-comp) Tense Past Subj John Obj Mary V-comp predicate leave subj Mary obj Bill Lexical Entries Lexical entries contain information about: †¢ the forms of the word †¢ the kinds of sentences into which they fit, †¢ arguments and semantic roles Mary kissed John John was kissed by Mary Entry for kiss includes underlying semantic structure  kiss: (agent, patient). Forms of the word kiss: agent = subject: patient = object (be) kiss: agent=object: patient = subject Major significance of LFG Most of the explanation of how we process language is based on the lexicon (where we store information about words) . Government-Binding Theory or Universal Grammar Chomsky’s view of innate grammatical mechanisms. In GB theory, grammar is modular. Grammar due to interaction of several independent subsystems, or modules. Each module is fairly simple and performs part of the task But all modules interact in order to constrain the rules made by the other modules in the grammar. Implications We all inherit a universal grammar that can be set to different parameter values. These parameter values correspond to different languages. As we get experience with a language, we acquire these parameter values, and thus the language upon which it is based. Research methods in Psycholinguistics How do we observe, collect information on phenomena related to psycholinguistics? Naturalistic Observation Observing information in a non-experimental setting Slips of the tongue Phonological switching: Crushing blow Blushing crow semantic replacements: blond eyes for blond hair. Language Acquisition The use of language over time Data from naturalistic observation Rich, but hard to analyze Controlled experiments Goal: test an empirical hypothesis Hypothesis: A chapter will be easier to understand if each section starts with a summary of what will be said. Independent Variable: Variable that is manipulated to test the hypothesis. Dependent Variable: Variable representing the behavior we want to measure Control Variables: Other variables we need to control in order to see the effect of the independent variable Subjects: Who is going to participate in the experiment? Analysis: How do we know if there are differences bewteen the two chapters? The Human Information Processing System What psychological mechanisms are involved in using language? The Sensory store Processes incoming information from the environment †¢ Individual sensory stores for each sense †¢ Information retained for a short duration The visual sensory store Experiments by Sperling (1960) X M R K C N J P V F L B The partial report technique Auditory sensory store Experiment by Darwin, Turvey Crowder (1972) 3 digits or letters auditorally presented to each ear and center at the same time. What is the use of the sensory store? It maintains information long enough so that we can do additional processing to it. Working memory or short term memory (STM) STM used to describe the fact that it holds information for a short time, while working memory refers to the processing capacity. STM works as a temporary holding place for intermediate decisions. Limited in size. Chunking Working memory: there is a limited amount of processing capacity that you can use as you perform a problem Long term memory Knowledge of how to do things, things we have learned, grammar rules, personal memories. All knowledge that is not active. Information that becomes active is retrieved from LTM and put in STM. Anything we learn is first processed in STM and some of it is put into LTM Episodic vs. Semantic Memory distinction Semantic memory †¢ Organized knowledge of words, concepts, symbols and objects. motor skills, general knowledge, spatial knowledge , social skills. †¢ All information is organized semantically, but not tagged based on when it was learned. Episodic memory †¢ Holds traces of events specific time and place. †¢ Memory of personal experiences. Interaction between semantic and episodic memory. What does the organization of the information processing system have to do with language processing? Pattern Recognition Parsing/understanding sentences in working memory This is a long sentence and yet somehow you can keep it all in working memory The organization of Long Term Memory That cat plays really cool jazz Serial vs. Parallel Processing Serial processing: One process working at a time Parallel Processing: Multiple processes working at a time In a serial model of language processing, individual modules would work one at a time to process the information. A parallel model would say that the processes happen at the same time. Parallel models as neurally inspired models of cognitive processes Top-Down vs. Bottom-Up processing Cognitive processing occurs at levels Bottom-up processing is done in such a way that all processing occurs starting from the lowest level processes and proceeds onto the higher level processes Higher level processes do not influence any of the processing done at the lower levels Top down processing: Information at the higher levels influences processing at the lower levels. Advantages and disadvantages of Top-Down processing Automatic vs. Controlled processes We have a limited amount of processes that we can do at a time. Controlled processing: Processes that require a substantial amount of cognitive processing. Automatic processing: Processes that do not require a substantial amount of cognitive processing. The role of practice in automatic processing The Stroop effect Putting it all together: Cognitive processes in action The novice accepted the deal before he had a chance to check his finances, which put him in a state of conflict when he realized he had a straight flush. The Internal Lexicon How are words stored? What are they made up of? How are word related to each other? How do we use them? Internal lexicon The representation of words in long term memory Lexical Access: How do we activate the meanings of words? Aspects of Meaning Reference: The relationship between words and things in the world Things in the world are referents of a word My dog has fleas My dog is from Mars But not all reference can be mapped to concrete things Abstract words: Love, Justice, Equality Non existent objects: Unicorn, Martians Meaning is not restricted to the real world, but also imaginary worlds Sense: The relationship of a word with other words in the language Student at NMSU vs. Undergraduate at NMSU Synonymy (same meaning) Car Automobile Antonymy (opposite meaning) Happy Sad Incompatibility (do the words contradict each other? ) John is happy vs. John is sad Hyponymy (are they part of the same class? ) A dog is an animal, Bowser is a dog, Denotation vs. Connotation Denotation: The objective meaning of the word Connotation: The aspect of the meaning beyond its explicit meaning Bachelor Spinster Hungry Starving The Mental Representation of Meaning The representation of the meaning of a word is based on the semantic features of that word. We acquire the meaning of a word by learning its semantic features Children make semantic mistakes Verbs of possession. We understand more than the meaning, we have knowledge of the relations between these words sold vs. paid give vs. receive lose vs. find Prototypes: Some members of a category are better instances of the category than others Apple vs. pomegranate What makes a prototype? More central semantic features What type of dog is a prototypical dog What are the features of it? We are faster at retrieving prototypes of a category than other members of the category Semantic Networks. Words can be represented as an interconnected network of sense relations †¢ Each word is a particular node †¢ Connections among nodes represent semantic relationships Mental models: A model/understanding of how the world works and how pieces of textual information fits in with it. John is sitting in a chair. That chair is on a table. The table is blue and round. John has red hair. The structure of the Internal Lexicon How do these pieces of semantic information relate to each other? Semantic verification task An A is a B An apple is a fruit A robin is a bird A robin is an animal A dog has teeth  A fish has gills A fish has feathers An apple has teeth NMSU is in New Mexico Harvard is in California Use time on verification tasks to map out the structure of the lexicon. Models of the Lexicon Collins and Quillian Hierarchical Network model Lexical entries stored in a hierarchy, with features attached to the lexical entries Representation permits cognitive economy Testing the model Sentence Verification time Robins eat worms 1310 msecs Robins have feathers 1380 msecs Robins have skin 1470 msecs A category size effect: Subjects do an intersection search Problems with Collins and Quillian model . 1) Effect may be due to frequency of association 2) Assumption that all lexical entries at the same level are equal The Typicality Effect Which is a more typical bird? Ostrich or Robin. A whale is a fish vs. A horse is a fish Major conclusions of the model: 1) If a fact about a concept is frequently encountered, it will be stored with that concept even if it could be inferred from a more distant concept. 2) The more frequently encountered a fact about a concept is, the more strongly that fact will be associated with the concept. And the more strongly associated with a concept facts are, the more rapidly they are verified. 3) Verifying facts that are not directly stored with a concept but that must be inferred takes a relatively long time. Spreading Activation Models (Collins Loftus) †¢ Words represented in lexicon as a network of relationships †¢ Organization is a web of interconnected nodes in which connections can represent: categorical relations degree of association typicality Retrieval of information †¢ Spreading activation †¢ Limited amount of activation to spread †¢ Verification times depend on closeness of two concepts in a network Context effect in spreading activation models Present either: Murder is a crime or Libel is a crime Then get verification time for Robbery is a crime Subjects faster when they see Murder than Libel. Why? Advantages of Collins and Loftus model †¢ Recognizes diversity of information in a semantic network †¢ Captures complexity of our semantic representation †¢ Consistent with results from priming studies Lexical Access What factors are involved in retrieving information from the lexicon? Semantic Priming Meyer Schvaneveldt (1971) Lexical Decision Task Prime Target Time Nurse Butter 940 msecs Bread Butter 855 msecs Evidence for associative spreading activation. Ratcliff and McKoon (1981) Subjects study and memorize The doctor hated the book Task: Was this word from the sentence you memorized? Prime Target Time None Book 667 msecs Doctor Book 624 msecs Word Frequency Does word frequency play a role in lexical access? Lexical Decision Task: gambastya, revery, voitle, chard, wefe, cratily, decoy, puldow, raflot, oriole, vuluble, booble, chalt, awry, signet, trave, crock, cryptic, ewe, himpola mulvow, governor, bless, tuglety, gare, relief, ruftily, history, pindle, develop, gardot, norve, busy, effort, garvola, match,sard, pleasant, coin, maisle. Lexical Decision is dependent on word frequency Eyemovement studies: Subjects spend about 80 msecs longer fixating on low-frequency words than high-frequency words Morphological Structure So we strip off the prefixes and suffixes of a word for lexical access? Decision = Decide + ion Lexical Decision Tasks: Prime Target Time Nurse Butter 940 msecs Bread Butter 855 msecs Evidence for associative spreading activation Ratcliff and McKoon (1981) Subjects study and memorize The doctor hated the book Task: Was this word from the sentence you memorized? Prime Target Time None Book 667 msecs Doctor Book 624 msecs Word Frequency Does word frequency play a role in lexical access? Lexical Decision Task: gambastya, revery, voitle, chard, wefe, cratily, decoy, puldow, raflot, oriole, vuluble, booble, chalt, awry, signet, trave, crock, cryptic, ewe, himpola mulvow, governor, bless, tuglety, gare, relief, ruftily, history, pindle, develop, gardot, norve, busy, effort, garvola, match,sard, pleasant, coin, maisle. Lexical Decision is dependent on word frequency Eyemovement studies: Subjects spend about 80 msecs longer fixating on low-frequency words than high-frequency words Morphological Structure So we strip off the prefixes and suffixes of a word for lexical access? Decision = Decide + ion Lexical Decision Tasks: Presented subjects with a sequence of words to study Examined the probability of recognizing words over 14 days Performance systematically decays over time Negatively accelerated decay. Bahrick (1984) Students retention of spanish-english vocabulary items from 0 to 50 years Power law of decay Review on the internal lexicon Aspects of meaning: Reference and Sense Denotation and Connotation What is the mental representation of meaning? Models of the Lexicon Hierarchical Network Model Spreading Activation Model What factors are involved in retrieving information from the lexicon? Semantic Priming Word Frequency Morphological Structure Lexical Ambiguity Retention of lexical items.

Race and Ethnicity Essay Example for Free

Race and Ethnicity Essay The list comprised in this article is unfortunately true and eye opening. Many white people are unaware of the natural advantages that are written here. They take it for granted thinking everyone else is also entitled to these rights. Since I am not white, I can clearly see that these are privileges given to whites only. I can even say that I have never experience some of the things written in McIntosh’s list. I disagree with many of these terms. The item on her list that I feel most strongly about is: 10. Whether I use checks, credit cards or cash, I can count on my skin color not to work against the appearance of my financial reliability. People should not relate other’s financial situation based on their skin color. That is very wrong. It has been engraved into people’s minds that all black people are on welfare or food stamps because they don’t work. But that is not true. Just because someone is black does not mean that they are poor and unable to support themselves. If you are judged for walking into a high end store just because of your skin color, that is very unfair. Race and ethnicity does not have anything to do with someone’s financial reliability. Another that I think is unfair is: 12. I can swear, or dress in second hand clothes, or not answer letters, without having people attribute these choices to the bad morals, the poverty, or the illiteracy of my race. For the same reason as the previous one, race should not be a factor in the judgment of others. McIntosh sees these are privileges for white only when in fact; it should not be a privilege. Anything written on this list should be given to everyone, regardless of the race. I definitely agree with McIntosh that: whites are taught to think of their lives as morally neutral, normative, and average, and also ideal, so that when we work to benefit others, this is seen as work which will allow â€Å"themâ€Å" to be more like â€Å"us.† The idea of white privilege relates to the themes of white power because it is giving whites an overall advantage in life. White privilege also relates to the themes of white supremacy because it makes them more powerful. Privilege is being of a favored state by birth or luck. If the things stated McIntosh is called privilege, then it is extremely misleading. The idea of white privilege makes them feel confident, comfortable, and oblivious; on the other hand, other groups were likely being made unconfident, uncomfortable, and alienated. White power and white supremacy is all about making white people the most powerful and advantageous, white privilege also supports that.

Examining The Guest By Albert Camus English Literature Essay

Examining The Guest By Albert Camus English Literature Essay The modern work I chose to examine was The Guest by Albert Camus. I chose this piece because I felt that it was easy to relate to the sense of isolation that was faced by the character Daru. The political theory and psychology in the piece were self evident as it played a big role on the actions of the character in his lonely state. In my opinion the title The Guest, suggests that there is more than one person that Daru doesnt know about. The main character Daru can be examined to be a self-righteous, trusting, full-hearted person. His caring for the prisoner and actions toward him made him feel like he was doing the right thing to help out a fellow human being. The political theory around this piece can be described as volatile in the sense that it assumes to the reader that a war is about to happen. Then Ill wait for the declaration of war! and there is talk of a forthcoming revolt. bring awareness of the actual political unrest among the two feuding parties, the Algerian French colonial government and the Algerian Arabs. I believe this feud is what places Darus post in such a remote environment. The idea that Daru doesnt know what exactly would be the reason for him having a gun would be further supported by the fact that his shotgun is in his trunk which means he obviously doesnt use it. When Balducci told him that he ought to have it near his bed because if there is an uprising no one is safe, were all in the same boat. I believe he is hinting towards the fact that I think he knows people are following him to retreave the prisoner. I feel that the severe political unrest will begin to happen after the end of the story. The psychological impact involved in Darus isolation was that he was caught up between the legal system that imposed itself on the Arabs family quarrel and his emotions to do right as a man. When Daru said every bit of this disgusts me, and first of all your fellow here. I believe he was fighting with his inner morals which to him were to do the right thing and to not turn the Arab over but in turn, set him free. He doesnt have any problem with his choice in refusing to turn him over and firmly stands by his decision. Instead of taking the prisoner off and setting him free, he wished that the Arab would just run away that way he would be alone with no decision to make. The statement that mans stupid crime revolted him, but to hand him over was contrary to honor supports this entirely. The statement, he could see nothing but the dark yet shining eyes and the animal mouth, in my opinion means that he didnt see the prisoner as a monster or a killer but just as a normal person incapable of murdering another human being. I believe that when Daru was feeding the prisoner and treating him like an actual human being the Arab developed some sort of Stockholm syndrome while in the custody of someone who I believe he grew to trust in a short amount of time. I think that when the prisoner asked Daru if he would come with them to the prison, he knew that his fellow Arabs were following him to get him back. I believe he was trying to protect Daru from what was going to happen. When Daru was walking the Arab south to the nomads where he would be safe, his heart grew heavy and I honestly dont think that Daru wanted him to leave since they formed a very strange and mysterious bond among men. When Daru returned to find the message you handed over our brother. You will pay for this. written on his black board I believe he was unsure why they would be after him considering that he just let their brother go, not only with food but also with money. He finds himself felling misunders tood and what I believe is frightended when he dosent see anyone in sight. The psychological impact in my opinion is greater on the concept of isolation more so than the political theory involed with the character and his struggles. I think the author did a good job dehumanizing the prisoner in an attempt to make Daru seem like he is still alone although someone is there. The imagery and detail also given make it easy to visualize just how alone and torn Daru actually is. I believe that the storys title should be changed from The Guest to The Unseen Guest just to make it play a little more to the psychological aspect of the piece. (words: 1024)

Forensic Pathology as a Career Essay -- Forensic Pathology Careers Med

Forensic Pathology as a Career The career that I researched was forensic pathology. The job of a pathologist is to determine a person’s cause of death by examining tissues and fluids from the body. A forensic pathologist does this as well, but they are trained to examine people who died unexpectedly or violently and to recognize other things that a regular pathologist might not, such as recognizing something as intentional rather than accidental. They have to determine who the person is, the time of death, the manner of death, and if it was accidental, the instruments which caused the death. To get an idea about the patient, the forensic pathologist would first get some information about the person’s past, including their medical history. By having this information, they would know to check if the person’s death was related to a drug overdose, or if unusual chemicals in the body were caused by medications the person was taking and they were related to the cause of death. They would perform an autopsy, looking for things such as toxins in the body, broken skin, evidence of sexual assault, etc., and record their findings and their determined cause of death. Also, as forensic pathologists are trained to interpret methods of injury, they will examine living individuals in cases of suspected rape/sexual assault or child abuse, determining whether the pattern of injuries is consistent with accidental or intentional injuries, usually for law-enforcement purposes only. ... Forensic Pathology as a Career Essay -- Forensic Pathology Careers Med Forensic Pathology as a Career The career that I researched was forensic pathology. The job of a pathologist is to determine a person’s cause of death by examining tissues and fluids from the body. A forensic pathologist does this as well, but they are trained to examine people who died unexpectedly or violently and to recognize other things that a regular pathologist might not, such as recognizing something as intentional rather than accidental. They have to determine who the person is, the time of death, the manner of death, and if it was accidental, the instruments which caused the death. To get an idea about the patient, the forensic pathologist would first get some information about the person’s past, including their medical history. By having this information, they would know to check if the person’s death was related to a drug overdose, or if unusual chemicals in the body were caused by medications the person was taking and they were related to the cause of death. They would perform an autopsy, looking for things such as toxins in the body, broken skin, evidence of sexual assault, etc., and record their findings and their determined cause of death. Also, as forensic pathologists are trained to interpret methods of injury, they will examine living individuals in cases of suspected rape/sexual assault or child abuse, determining whether the pattern of injuries is consistent with accidental or intentional injuries, usually for law-enforcement purposes only. ...

Drug Use and Addiction :: Drug Use and Addiction

Have you ever dealt with the effects of drugs firsthand? A drug is a substance which has a psychological effect when ingested or otherwise introduced into the body. The causes of drug use can vary depending on the person. According to â€Å"Causes and types of narcotic addiction: A Psychosocial View† in the Psychiatric Quarterly it says, â€Å"The causes of drugs stem from the manner of which you were introduced to it whether it be by abnormal curiosity, chance encounters with addicts and narcotic peddlers, or prolonged illness† (Ausubel). So in other words its somewhat bad luck if you become addicted. The effects of drugs can be different in certain people as well whether it be for pleasure or to take away the pain. Most of the effects of drugs occur in the brain, where it increases the level of dopamine at a specific site possibly giving the addict the pleasure they were feigning for (Robbins). I believe I was around the age of six when I started noticing the sign s of my Aunty Wendy becoming extremely skinny and looking somewhat unhealthy. As a child I didn’t know much about drugs except for what your parents and teachers at school tell you which is,â€Å"Just Say No.† The signs of a drug addiction consist of a high craving of drugs with no regard for the way in which it is acquired (Plos). Those signs are exactly the signs she showed in the kitchen that day besides how she physically looked. For awhile my aunt went missing due to drugs and then one day she turned up at the backdoor of my grandpa’s home. As I was playing on the steps of grandparents’ home I recognized my aunt. She was begging to come inside the house. Conveniently, enough, my Aunty Sharon, her sister, was in the kitchen and let her in, but my grandfather quickly put her back outside because he didn’t want her in his house if she was on drugs. Not too long after that day my Aunty Wendy got into trouble with drugs and was sent to rehab. According to â€Å"Drug Addiction Treatment Methods† on Drug-rehabs.com it says, â€Å"There are several types of drug abuse treatment programs. Short-term methods last less than 6 months and include residential therapy, medication therapy, and drug-free outpatient therapy. Longer term treatment may include, for example, methadone maintenance outpatient treatment for opiate addicts and residential therapeutic community treatment† (Drug).

Mariette in Ecstasy Essay -- Literary Review

In the book Mariette in Ecstasy, Rob Hansen paints a story of the extraordinary happening at a priory in upstate New York. His depiction of life in the priory is centered around the newly inducted Mariette Baptiste, the young and beautiful daughter of a local physician, and the disputed events that threaten to tear the priory apart from within. Rob Hansen does an incredible job of placing the reader in the priory for themselves and allowing them to see just what kind of life the sisters live. On Mariette’s first day, the women rise at five o’clock to a ritualized call and response, where Sister Hermance shouts, â€Å"In Jesus Christ, my sisters, let us rise!† and the sisters respond with, â€Å"His holy name be praised!† (Page 5). The women follow a rigorous and regular schedule for the rest of the day. Embedded in their lifestyle are a lot of rituals and intricate tasks, which have been almost completely legitimized by their repetition. The women of the priory also live a highly ascetic life, believing that the hard work performed and simple living conditions in themselves alone can give rise to an experience that is greater than anything achievable through other worldly goals. Mariette herself writes prayerfully, â€Å"Were it necessary to give up all the worldly pleasures of my life to gain one instant of happiness for you, I would do it without hesitation.† (Page 135). The way the sisters go about living their spiritual life has a touch of Peter Berger’s idea of masochism to it as well. In Mariette’s talks with Pà ¨re Marriott, she says, â€Å"as I began to meditate on the crucifixion and Christ’s own trials in this world, I became rapt in thought and I found myself again before Jesus, who was suffering such terrible pain†¦An unquench... ... common problem of theodicy. If God is good, why would he not help his own followers and prevent them from being led astray? The act of calling in a surgeon implies that religion is not â€Å"good† or â€Å"powerful† enough which calls into question the order of things within the priory and even the plausibility structure that has been securely established for so long. Ron Hansen for the most part avoids directly addressing these religious issues; instead Mariette in Ecstasy aligns more with what Mikhail Bakhtin argues a novel is, a presentation of many perspectives. In the end these two perspectives both have their own idea of what the objective truth of the presented world is, and while Ron Hansen avoids directly presenting one side as the one that’s right, his novel brings up the existence of more than one side, which alone is more than many similar religious works do.

Great Improvements Could Come From Mandatory Service

Mandatory military service for all 18-year-old citizens would improve patriotism and discipline within the United States. Furthermore, by mandating military service the country could virtually assure that it would no longer have issues of insufficient troops for conflicts around the world. A mandatory term of military service would also help create a sense of national identity that the United States is lacking. Mandatory military service would also probably contribute to the health of the nation. Finally, mandatory military service would delay the entry of young adults into college, perhaps reducing the number of people who begin college and immediately drop out because they are unclear about their career options. Since the end of the Vietnam conflict, the United States has had mandatory selective service registration for men, but has never instituted registration for women. One of the keys to effectively implementing this program is to make certain that it is applied equally to both sexes. Strangely, this might do more to establish equal rights than the Equal Rights Amendment or pro-women’s movement ever did. Many men seem to resent the idea that women want equal rights in the workplace, but are unwilling to demand equal responsibility for the nation’s safety.   Many men and women feel that if people are going to claim equality than they should face equal lifestyles, so the most important factor of mandatory military service would be that it be for all citizens. Another way to avoid conflict over the mandatory military service idea would be for the service to be mandatory for all citizens. There could not be National Guard exemptions or exemptions for education or any other reason. If any hint of favoritism marred the program, it would lose much of its effectiveness. Obviously, not all people would be fit for combat duty, but everyone would have to be assigned duties according to their abilities. Less physically able soldiers might be assigned to kitchen duty or translating or stateside duties, but everyone should have to serve. Perhaps, given the sheer numbers of recruits that would suddenly be available, people assigned to combat regions could be given shorter terms of service than those who for health reasons or skill reasons could not serve in a combat zone. Finally, once the particulars of the program were ironed out, mandatory military service for every 18-year-old would improve patriotism and discipline within the United States. Currently, many 18-year-olds do not have the discipline necessary to survive a semester of college without parental supervision. Many take for granted the freedoms that have been fought for and won by veterans of previous wars. By making military service mandatory, citizens would be forced to learn to appreciate the way those freedoms came to be. Generally, people appreciate something more if they have to fight to get it. And, the discipline taught in boot camp would help get many people passed the pseudo-weakness currently inherent in American society.   Because of the fear of injury, zero tolerance policies and even anti-bullying propaganda across the country, many American citizens do not have any clue how to be competitive or disciplined. In short, they have allowed to become soft. Putting them all through boot camp would make them stronger individuals and better citizens. One of the drawbacks of the all volunteer military has been the lack of recruits. Several times during the Iraq War the Pentagon has extended the tours of duty of certain soldiers because there were not sufficient replacements available to send in to take their place. With a steady stream of 18-year-olds forced to enter the military, the military could allow all soldiers to serve shorter tours in combat zones and allow the professional military to do their jobs without worrying about the number of soldiers that they have to do the job. In addition, more people might discover that they like military service as a career option. It would allow high school graduates to put aside money for college with a good-paying job, or begin training for a better career. In some ways, the military could replace vocational schools and persons seeking a career in fields traditionally learned in vocational colleges could get on the job training, saving the country on student loans and creating a new, highly trained workforce. One of the most recent factors facing the United States has been the lack of a national identity. Persons from New York often have little in common with people from southern California and there is little shared national identity.   The problem with being a melting pot is that each individual has a person heritage that is not necessarily the same as their neighbor’s. Mandatory military service might help to alleviate this problem without destroying cultural diversity. People would still have their own state or cultural identity, but an entire generation of American citizens would share the experience of military service. Strangers would at least have their military service in common, creating a bond between all citizens of the country. In addition, mandatory military service would probably improve the overall health of the nation.   Instead of a generally obese nation, the youth of the country would at least be required to get in shape long enough to pass basic training. And, if military service was mandatory and there were no exceptions, one of the drawbacks of not passing basic training the first time around could be an extension of their service. For example, if a young smoker could not give up the addiction long enough to pass the running and stamina requirements of basic training, instead of being sent home as a â€Å"wash out†, he would receive remedial training which did not count towards his service commitment. In fact, the service commitment would not begin until basic training was completed, so a person could spend years getting into shape if necessary, but would know that the cost was the delay in getting on with their lives. Finally, mandatory military service would delay the college entrance age, perhaps leading to students who are more prepared for the college experience before investing the time and money in their education. Generally, it is accepted that non-traditional students are more committed to getting their education than the average 18-year-old. If students were forced to have even a two-year mandatory military service, they would be forced to become adults before going to college. As it is, many students entering college are not ready to be on their own. A transition period between living under their parents’ roof and sudden and complete freedom might help students be more prepared for the responsibility of college. In addition, many 18-year-olds entering college for the first time have absolutely no clue what they wasn’t to do with their lives. Many flounder in their first attempt at college and because they are so unprepared for the new lifestyle. Mandatory military service might help people to reach the proper maturity level before going on to college to know what they want to do with their lives. It is likely also to help deal with some of the issues facing college campuses across the country, including alcohol use. By requiring mandatory military service, the overall median age of college students would increase and students might be less attracted to the thrill of underage drinking. It seems unlikely that mandatory military service would be adopted in the United States.   Politicians would not have the gumption to make the changes necessary to the military to make the program work, nor would they be willing to risk political suicide by considering such a thing. Opponents of the draft, including conscientious objectors who fled to other countries when the country last had mandatory military service would not be willing to force people into service. Historians would argue that the country was won by volunteer fighters and that conscription was one of the things Revolutionary War veterans were fighting against. Pacifists would argue that military service somehow contrary to the beliefs of some citizens and the politically correct crowd would try to argue that not everyone should have to serve. Mandatory military service would create the final equality that American citizens have been clamoring for and would improve the health of the nation. Boot camp would help fight the nation’s obesity problems and equal opportunity service would help fight the economic disparity growing in the United States.   The unifying factors of common service would help establish a national identity and increase the patriotism of the average American. Spoiled brat teenagers would learn to appreciate the things that they have been allowed to take for granted and college campuses would become more civil, adult places where students could study and learn instead of simply enjoying drunken parties. Colleges would be filled with students who were ready and eager to learn and military vocational training could lead to an overall improvement in the job skills of the nation. However, the plan generally goes against every belief in freedom the country was founded on and will never happen.

The global financial system

The global financial carcass is experiencing brinking and financial uplift commonly referred to as the extension crunch that is said to be due to the pricking of a great debt bubble, (Peston, 2009). There is no standard interpretation of the reference book crunch however, a denotation crunch is generally described as an economic condition in which investing capital is rugged to obtain (Invetopedia 2009). shew of reference crunches take up been observed to follow recessions and do knockoutly stifle economic return through decreased capital liquid state thereby reducing productive heavenss mightiness to borrow.When this situation arises, companies be non able-bodied to borrow in rescript to expand their operations and umpteen whitethorn cease production whole thereby outcomeing in bankruptcies. When such a situation arises, unemployment increases, homes are lost, banks close go across and governments are forced to step in to need the crisis, in most cases with curb success in the short run. This is not the first time that such a crisis has occurred. Records show that there was a crisis as early as 1622 and between eighteenth and 20th sixty two banking and financial crashes have been experienced (Henley 2007).Among the chief recognize crunches that in like mannerk place in the 20th century are the Wall Street in the year 1929 and the Japanese financial turmoil in 1990s. Genesis of the crisis The genesis of the debt crisis is part due to imprudent lending. An observation do by Liu (2008 p9), an individual with come out a strain or reliable in fuck and poor ascribe history fastens a owe from a bank. That borrowers debt is partly sold to an other(prenominal) bank that partly carry ons that debt to another bank that partly sells that debt to another bank perchance a foreign bank. When the borrower fails to pay, all these banks get affected.In the scourt that many such borrowers are involved banks go forth have a liquid cr isis and will not be able to lend to needy customers thereby setting in motion a doctrine crunch. Britain as example AS stated above, massive borrowing and judicious lending is viewed as the major occasion of the credit crunch and the situation is do worse when the m iodiney is from foreign countries. For Britain, if one aggregates together the consumer, private and public-sector debt, ratio of Britains borrowings to her annual economic output is estimated at over 300%, roughly GBP 40000 bn Peston (2009 p1).Households borrowed as well much GBP 1200bn on mortgages alone. Gross foreign current liabilities of Britain banks rose from GBP 1 cytosine bn in 1997 to GBP 4400 bn 2008. That is leash times the size of Britains annual economic output. Most of this cash were the nest egg from foreign country banks notably China, other Asian countries and the Middle East that were utilise to barter for foreign currency assets in Britain, but the British used this to buy. The savings that were used to buy assets in Britain were do the poorly paid workers in those countries. The tilting of the economic balance could not be keep up for ever.A return to equilibrium to a more(prenominal) balanced global preservation had to come to pass at some point and this is currently what is accident with the western economies USA, Britain and others getting the pinch (Peston 2009) Credit crunch in the United States Zhou Xiaochuan, the governor of Chinese Central Bank said, Over-consumption and a richly reliance on credit is the master(prenominal) cause of the US financial crisis Peston (2009 p2). Up to 2007, borrowers were financed 100% of the purchase price to buy assets without any serious scrutiny universe done on the ability to pay.The youthful Times of 19 February 20, 2009 reported that the credit crunch in US started direction back in late 1990s. At the beginning of 2000, there was a step-down in the stock market that do the US to slip into recession. This prompt ed the Federal relief Bank to lower engage judge to stimulate the economic growth. Lower interest rank made mortgage payments cheaper and change magnitude demand for homes that lead to the souring of prices. At the same time banks lowered the refinancing rates which consequently lowered the quality of the mortgage but kept on change magnitude and finally led to the commencement of the defaults and unrighteousness in 2006.The financial institutions were not able to balance two things that were simultaneously happening that is the rise in the purchase of assets and the equivalent demand for credit prompting the submission of securitization (Liu 2008 p4). This susceptibility could not be contained, even with the introduction of securitization, resulting inevitably into the bursting of the bubbles. The outcome was the locomote of asset prices that precipitated losses to those who borrowed to buy houses and these accept hedge funds, private equity finds, billionaires corporate raiders, banks and others.The debts started to increase and the need to sell these assets to offset debts drove the prices down resulting in further losses. With banks not being paid, their resources were more and more depleted thereby halting 100% mortgage financing and other loans. This has the matter of driving prices further down that will lead to the contraction of the US miserliness as this vicious circle is skip over to persist into the future. Business loans for the newly complete companies that depend on credit are and will continue to be difficult to access (Tse, et al, 2008).In addition, closing major deals is not proving easy either. The economists predict that the tightening of the credit to drag on the US economy for quite sometime. Size of debt A turn of governments are in the process of formulating sundry(a) policies and measures to be undertaken so as to contain the negative economic and social clashing of the credit crunch. To achieve this, and in order to set in a retrieval mechanism, an estimate of the size of the debt has to be carried out and this is by no means groovy forward.However, a rough calculation of the debt may be estimated by a lingo referred in financial circles, notably by Bank of England, as the customer keep gap (Peston 2009 p3) that is the difference what the US banks have lent and what they have borrowed from households, businesses and institutions that are considered too small to be major players in global financial markets. Conclusion The credit crunch, also known as runniness crisis or squeeze, is as a result of too much borrowing and lending to undeserving individual and institutions especially in the USA and Britain.This squeeze has constrained the banks ability to lend, scared away investors from buying debts thereby drying up money for borrowing. The liquidity crisis has trim back money available to spend by consumers and the business. The credit squeeze has triggered in serious ramifications for the U SA economy, the developed economies and the entire creation in general. Works Cited Henley, J kinsfolk 2007. Show us the Money The Guardian, kinsfolk 19, 2007. useable at http//guardian. co. uk/money/2007/ kinsfolk/19/business accessed on 19 February 2009.Investopedia 2009 Investoprdia cuttings and Articles available at http//www. investopedia. com/ claim/answers/credit-crunch. asp accessed on19 February 2009. Liu, X (2008). CDO and the Credit crush Article presented at Xiamen University. Available at http//ifas. xmu. edu. cn/Article/uploadfiles/200810/200810091551131838 pdf accessed on 19 February 2009. Peston, R (2009). The New Capitalism BBC News. Available at http//www. bbc. co. uk/blogs/thereporters/robertpeston/16 12_09_news_capitalism. pdf , accessed on 20 February 2009.The New York Times of 19 February 2009. Available at http//topics. nytimes. com/topics/reference/timestopics/subjects/c/credit_crisis/index. html accessed on 19 February 2009. Creditcrunch. co. uk, The UK Forum p 1 Published by Credit grind. co. uk. Available at http//www. creditcrunch. co. uk/home/index. php accessed on 21 February 2009. Tse, T. M and Cho, D (2008), Credit Crunch in U. S. Upends Global Markets, The Washington postal service of 9 August 2008 available at http//www. washingtonpost. com/wp accessed on 20 February 2009.

Role of Marketing in the Non-Business Environment

October 2012 -Role of market in the non-business environment since expression extend the im jump on of merchandising by Philip Kotler and Sidney J. Levy was published in 1969 Written by Anthony Chi Yuen CHAN 1 abstractedness Social economical increment all over the departed 40 years has been drastic over the world. From 1970 to 2010, world(prenominal) GDP has grown over 20 times from 3,288 billion USD to 63,064 billion USDi. authorities consumption cost per capita increased from 140 USD to 1,640 USD on global bases. In well developed countries and economic zone ( equal UKii and EU), ocial protection, oecumenical customary function, health c ar, education, and study and in the eeryday eye(predicate) commit and safety account for over 70% of political science total spending. cause the increase of spending in the public firmament? What had been changed to While large measure of money had been spent, what has changed in the public sector to figure the effectivene ss of spending? Private sector managerial techniques, practices and orientations, merchandising st hoboegies and dimensions helped shaping the evolution of public forethought to be much than efficiently and effectively.The purpose of this makeup is to state specific guinea pigs of the adaptation of merchandising heed strategies and tactics at the selected argonas of public work. Particular nerve will illustrate how STP, 4Ps, and 3Ps adopted in the decision making process. Understanding the background of hearty evolution, we will examine how demographic and economic return has driven these trade strategies in these civil op periodte in Hong Kong over the past 40 years. IntroductionEin truth organization, close sector or public services alike, weigh greatly on merchandising strategies and converse to produce their corrects and services. Hong Kong brass has evolved its public communication from stripped-down fundamental interaction to highly involvement in planning, researching, consulting, implementing of the unseasonedfangled regulations and policies. The objectives argon obvious, remedy execution, greater acceptance, less rebellious toward administrative power. subsequently Second World War, Hong Kong was governed by British system.One will not be surprised to go steady Hong Kong transformation from a small fishing village to a modern business and manufacturing city was greatly benefited by immigrating many British public services and companionable charge policies and experiences. At the beginning of the compound rule, many of the applyment and policies were implement through a direct top down approach. British governing at the U. K. assigned Governor to Hong Kong to decide and implemented all policies across the auberge. Minimum communication was say from the Government for promotion of unexampled policies. ommunication. External point of accumulation also put barriers to effective At the 1950s social communication media was v ery limited. The lack of chthoniclying formal communication tools like unseasonedspaper and communicate broadcasting was one of the challenges at the beginning. General cosmos literacy was low also accounted for limitation of communication. As gild improved, education train has risen, government bodily function new policies were demanded to be explained and rationalized before implementation. Modern government communications fox to utilizing all available tradition and modern media. advertizement through multi-lingual newspaper, prime time television publicizing at television, radio broadcasting with advertisement and definition shows public transportation exterior/interior advert mobile call messaging smart phone application internet media (blogs facebook twitters government web sites etc) argon fully utilized to let government communication reaching complicated social sections. Likewise, the internet age of marketing communication channels also promote faster and direct general public feedback be reverted to the concerned government bodies.Privatization of some public services, like parks and garden management, public bea hygiene, and airdrome security management of non-critical zone etc. , influenced the realize of quality services. Service privatization also has a raise influence back to Government to review marketing strategies. As a outgrowth, Hong Kong civil service activities are managed through a more(prenominal) business-like management structure, and mercantile marketing strategy and tactics tight-laced more evidence. We will examine various(a) examples of Government policies and activities where marketing management philosophies are adopted.Mandatory Provident storehouse (MPF) selling as strategy (STP) While social and economic evolution enriched, modern social penurys nice complicated, deeper to expounds, and towards hanker termination stability. Majority of existence has their elemental humanity needs satisf ied, the Government started to consider long term social protection. Mandatory Provident Fund (MPF) is designed for custody to plan for retirement life. sooner the implication of the MPF System, only about one-third of the Hong Kong workforce had some form retirement protection.From a marketing strategy point of view, MPF schedule identified the need for retirement save for all workforces. Therefore, any employee, no matter full time or causal, at the age between 18 to 65 is include in the segment. The main target groups deep down this segment are those employee who has no experience nor has knowledge to establish his/her own retirement saving program with fiscal institutes. Therefore, it is required by rightfulness to join requisite retirement saving plan for a minimum saving level per month. For employee who are not in the main target (i. e. apable and willing to contribute more than the minimum saving level), the MPF program has the flexibility to ply non-target group con tributors to put extra money to the obligatory saving level. MPF is a financial saving services that emplacement itself as mass population at a monthly affordable contribution rat e. There are akin retirement saving options offered by other financial institutions, but to the highest degree of them are not targeting mass market. A serial publication of TV commercial were made and aired (for example http//www. youtube. com/watch? v=-DcC1pccSTM) for the promotion of MPF.In the video, it is cl primaeval illustrated the segment, target, and position of this program. In literal (services) vs Tangible (physical) 4Ps Products humankind management is tralatitiously considered to be a service orient sector, and therefore offering intangible convergences. Public security, national health, emergency assistance, education, 3 and legal justice, just to designation a few, are critical services provided by public administrators. Public administration also provides tangible products such as subsided living accommodations, government publication, municipal pissing make out, and subvert trade etc.Public house Strategy 4Ps Price Hong Kong Housing Society and Hong Kong Housing contact offer government subsidized housing for concomitant population segment. Because of the complexity of housing demand and affordability, Government designed four major types of subsidized housing programs. All of these public and subsidized housing program are targeted to different substance debaser groups, and are positioned very differently. Each of the program also has different level of discount rate, either for sale or for rent, when examine with give market value. ange of bars and eligibility criteria. Users are generally subjected to a Each of the pricing structure is evaluated based on target group income and affordability. Market researches are done, and public hearing is held before program reveal to public. Public housing prices are designed to balance user affor dability and at the akin time protect turn over market housing prices stability. Below are the collar four main housing schemet . ? Home will power p heap estates are subsidized sale-to-public housing estates for low-income residents.They are usually built adjacent to or within Public Rental Housing and nearly selfsame(a) in construction. They are managed by the Hong Kong Housing business office and are earmarked for sale to low-income qualifiers at prices which are heavy discounted from market value, and the land value is similarly subsidized. The owe and resale of these units in the second-hand market are likewise cut back to eligible low-income residents. Within a public housing estate training, some blocks whitethorn be designated by the Authority exclusively for rental while others may be earmarked for sale. ?Tenants Purchase Scheme allows existing tenants in the rented public housing program to purchase their flats. The sale prices are fare around 50% to 60% lower than the market prices of private flats due to subsidies and restriction on selling. ? Flat-for-Sale Scheme allows flats under the scheme for sale at concessionary price. ? Sandwich Class Housing Scheme estates were built for sale to lower-middle and middle-income residents, known as the organise class, who did not qualify for low-income public housing in the Home Ownership Scheme but becalm had trouble affording private housing.The quality and market billet of Sandwich Class Housing were significantly higher(prenominal) than public housing estates and comparable to some bourgeoisie private developments. These units were sold at levels that were slightly beneath market value and came with a five-year resale restriction. reason development as new source 4Ps set out Hong Kong has land size at 1,100 square kilometers, and population grown from four million in 4 1970 to 7. 2 million in 2010. That makes Hong Kong one of the close densely populated city in the world. Hong Kong L and Department holds one of the most scared resources, land.Urban development and local economic highly depend on availability of land sales. Therefore, promotion and marketing communication of land planning become change magnitudely in-chief(postnominal) over years. Private sectors as well as general citizen concern about future new land supply as well as timeworn redevelopment zone. Land development as well as land source of land affects spot prices, and the urbanization development planiv. One good recent example is the Geo skillful Engineering Department confirms the technical capability of underground land and cavern for new source of land.This marks a new era for the possible new place for future property market and industrial zone development. The GED makes use of condensed video to promote new land supply idea (see endnotes hyper link)v. Crime prevention 4Ps Promotion guard force goals and objective cause dramatically changed for the last four decades from mainly law enforcement carrying into action to equally emphasizing the importance of villainy prevention. Study put on shown in different earth that increase of police force does not requisite reverse proportion to the number of crime. i Therefore, a lot of marketing and promotion effort sacrifice been dedicated to home security design, drug abuse prevention, internet crime awareness, and police force recruitmentvii, proper automobile driving technique etc. As social and communication media develops and widened, communication channels broadened from traditional newspaper advertising to internet social political platform such as police force websiteviii, facebook, youtube, tweeter, raillery forum, to in the flesh(predicate) contact like public family relationship division within the police force.Public sector personal and organizational marketing 3Ps People After the transfer of reign to People Republic of China, Hong Kong government organization and management became increasing tr ansparent. Hong Kong resident has increasing interest of government departmental leadership, and government operation efficiency. Compare to forty years ago, when Hong Kong was still under British colonial rule, the Governor, Executive Council, Legislative Council, as well as most public pol were all appointed by the Government.Democratic election easily started in the 1980s for local district representatives and a portion of Legislative Council. Personal marketing in the public services became more and more importantix. deuce examples are the recent Legislative Council (LECO) Election, and Hong Kong Special political science Region Chief Executive Election. LECO election is an open democratic election for all qualified citizen. Competitions are big between candidates, and are compared based on their experiences, past contribution to the society, and related political societys reputation. Education system reform come along 3Ps Process While every spot light falls onto the peo ple, in the public sector, the ultimate goal for a government is to implement set policies and procedures. Taking for example, the Education Department just latterly introduced a new secondary and territorial aim system in Hong Kong. The new system rewrite the seven years secondary schooling to sextuplet years, but extending the normal three years under graduate programmes to four years. new-fashioned Product (Education System) ripening Strategy was use. The education ureau made use of product development concept of idea generation, preliminary analysis, detail investigation and research, planning and development, communication, testing, implementation, and auditing cycle. x xi The result was a smoother implementation, better acceptance by education institutions, students, parents, and prevented political instability in show window of adverse situation. Conclusion Social, economic, political, and education development evolves over time. Citizens are demanding more frequent, c loser, deeper, and highly transparent companionship in public administration.Therefore, non-business organization like public administration and political management spend more resources (time, man power, and money) at the early stage of new social policy development. Citizens are defined as customers or end user in the public administration model. Because of the rising demand by the customers for better involvement during the course of public administration, and, at the same time, administrators wants to have higher chance of success and sustainability of new policy, customers involvement of the early part of Stage-gate Processing becoming evident, which is in contrast with public policy development four decades ago.American merchandising Association (AMA) who defines Marketing for its members, have also renew the definition to suit with the ever changing environment. In the letter from Mike Lotti and sham Lehmann, Chairperson of the Board and Committee Chair of AMA, subjected Ne w Definition of Marketing dated December 2007, Lotti and Lehmann say (the new definition of) Marketing is regarded as an activity instead of a function and positions marketing as a broader activity in a fellowship/organization, and not just a department.The new definition also positions marketing as providing long term value rather than narrowly as an transmute of money (short-term) for the benefit of the shareholder/organization. xii European marketing community also published similar notion a few years preliminary than its US counterpart, defining that long-term customer relationships are considered as the cornerstone of marketingxiii. This is in channel with modern public administrators objective, that is to satisfy the needs of different segments and targets of citizens.It is worth to note that this paper is not to turn over marketing management strategies, tactics, and concepts in public sector did not exist in Hong Kong at the early years. As a matter of the facts, in t he 60s and 70s, Government have organized activities to understand customer (local residents) 6 needs related to long term social development plan and pre-execution hearing sessions with local leaders and legislators, but only at a lot less formal and structured as the society currently established. In response to Levy and Kotlers article, DavidJ.Luck had argued that marketing strategies and activities had been in used in various government activities before Kotler and Levys article was publishedxiv. When social, economic, and political reforms persist in, society should expect to see marketing activities in non-business organization, particularly for public administration sector, to continue evolves alongside with modern marketing management methologies. i Ivan Kushnirs Research Center, kushnirs. org rd ii UK Public disbursement since 1963, Simon Rogers, 3 June 2012, guardian. o. uk iii Milestones Hong Kong Housing Society Housing Price, Land Supply and Revenue from Land Sales, R aymond Y. C. Tse, 2012 v Enhanced use of underground space in Hong Kong, Geotechnical Engineering Department, http//www. youtube. com/watch? v=jZ_IX0KocNk&list=UUi4fX-nEJseYhlAuY4DJ0wQ& business leader=7&feature=pl cp vi Law Enforcement Marketing Perceptions of a police force, Peter Bohan, 1987. vii Hong Kong Police http//www. youtube. com/watch? v=ckDWtaWNHo0 viii Hong Kong Police http//www. police. gov. hk/ppp_en/index. tml ix After ten years of transfer of sovereignty political stability and reform in Hong Kong, Jermain T. M. Lam, 2008 x Stage-gate systems a new tool for managing new products, Robert G. Cooper, 1990 xi Marketing in the public sector out or keeping(p) or merely difficult? Peter Graham, 2010 xii th AMA Definition of Marketing Mike Lotti and mount Lehmann, December 17 , 2007 xiii Defining Marketing A market-Oriented Approach Christian Gronroos, 1989 xiv Broadening the Concept of Marketing. Too Far David J. Luck, 1969 iv 7