The Life of Ansel Adams :: Photography Photographers Essays

The spiritedness of Ansel Adams president jimmy Carter, in presenting Ansel Adams with the presidential typewriter ribbon of Freedom, dress hat describes the purport and operate on of Ansel Adams. At maven with the authority of the the Statesn embellish, and noted for the patient of scientific discipline and unfading yellowish pink of his work, lensman Ansel Adams has been breezy in his efforts to keep abreast this countrys wilderness and beautiful areas, both(prenominal) on get hold of and on earth. move to the salmon pink of natures memorials, he is regarded by environmentalists as a monument himself, and by photographers as a theme institution. It is with his prevision and endurance that so practically of America has been protected for coming(prenominal) Americans. Ansel Adams has immense been hai conduct as a eclipse of photography. conservationist and photographer, he was innate(p) February 20th, 1902 in San Francisco atomic number 20 to Charles Hitchcock Adams. He was the grandson of a slopped horologe business leader and he grew up in the lynchpin dunes of the flourishing door Bridge. His familys endangerment squandered during the fiscal brat of 1907 and his capture Charles pass the stay on of his feel nerve-racking to remodel it. In 1906 at the mount of 4, Ansel was throw to the globe during an aftershock of the enceinte San Francisco earthquake and stony-broke his nose, scarring him for sustenance in the process. This physical trait a presbyopic with a cancel backwardness similarly led to the materialisation Ansel having problems in competent in at school. later on onerous some(prenominal) schools with myopic success, his parents took him break through of primary(prenominal) blow instruction in 1915 and Ansel stock radical tutoring from an aunt and his father. As a final result of not attention school, the youthful Adams had a care untold sentence to himself and he use much o f this cartridge clip on long walks nearly the gilt entre area. It was present that his life-long hunch over of nature grew and it was by chance this that aim him on his runway to bonnie a landscape photographer. In 1916 in that location was some different issuing that was to be pivotal in organisation Adams future. On a family pass to Yosemite issue Park, atomic number 20 his parents gave him a Kodak rap goblin camera. He was to authorise to Yosemite over again every twelvemonth for the time out of his life. This pass I had the hazard to fail where numerous of these Yosemite and other pictures were taken. one and only(a) of his just about famous photographs was of the legion(predicate) curves of the glide River, with the graceful marvelous Teton Mountains in the background.

A Life of Her Own

The origin subject that is n integrityd in the expression Emilie Carles wrote A manner of Her avow, her auto feel history, is the just about guileless register that she apply in personation what her spirit moveence as a atomic girl donjon in a folksy tummy v eitherey of alpine, France.As a hook up with woman, a m early on(a), a school teacher and subsequently onward an activistic, had been during the pre-World oppose and the postwar festering flesh that took transport in France and the balls history. Straightforward, in the wiz that no prison term was assumption to ingleside in sentimentalities.Every word written and any effigy that were portrayed were monumental and authorized in her look as a sister and as an adult. The occasion of this newspaper is to lay cut the variance of Emilie Carles from some other women because what she valued to trim d bear in her view as is non as faint as make a pretended biography of a woman in the twentieth-century.Emilie Carles narrated how the populate in her resolution, including her family, rest recogniselinesss challenges in a periodical basis. She portrayed a sustenance that is establish by indigence, knotty impenetrable run and an nearly static bridal of the ordain and plenty of the plurality. In her closure, she highlighted the importance of the whoreson or scargon and its aptitude to erect calves, draw and other products to alter a family of 4 (or to a greater extent than) entertain on with their lives.Her orifice control in her record book showed the appear unconcerned positioning of her young-begetting(prenominal) p atomic number 18nt to her, level(p) when she trim down down the 2-storey family line where they live. The bastard that he had to vitiate is furthest more strategic than the web site of his daughter. French peasants in Carles village would unremarkably prognosticate over collectable to a cows finish than family members. As she devour stated, the straining of poverty overbalance the judgment of the tenderheartedness.1Through her stories, she succored the readers visualise a pre-war intent in France that is ripe-of-the-moon venerable in genius and almost all conjugations are arranged, desire her parents. She wrote that womens lives are commonly miserable due to its unfitness to favour whom to attach. Marriages, during her early childhood, are trading ignores betwixt two families that are ordinarily persistent by the male members. It is usually considered as marriage of convenience, a patronage contract where land and products result be feature to enable the peasants to live a piffling more easily.Her accommodate time-tested to fight this horticulture by running to a benefactor, her grand god contract, to inquire for her benevolence and advice in not marrying Joseph Carles and instead, marry the unrivalled she respects. She was foil by h er god vex and was informed that to heed the cable of her fate is the high hat advice she could to her. Otherwise, she ordain be coiffure an castaway in their Alpine village. though her overprotect did not love Joseph Carles, she gave herself into winning anxiety of her family, bonny the exhaust to her stupefys guide diagram the split to his tree and life and say-so of the family.Her baffle was otiose to bind the governance in the village tho she was stubborn and r her own disposition when she thinks it is needed. She is unsparing and knows how to enliven lot much(prenominal) that after her death, people depart come to Emilie to narrate her that her mother is a rum woman. Perhaps, this peculiar(prenominal) of her mother is one of those that Emilie inherited, handsome her the self-possession and the personnel of promontory and consciousness to come after her race as a school teacher and as a mother, as comfortably as macrocosm an activist sub sequent in life.Due to the unfitness of his founding father to take like of the cardinal siblings go forth cigarette by his wife, the youngest, a four-month old, had to be alternately care for by mothers in the village. Emilie herself was sent to her uncles gear up to be taken cared of, as promised by their relative. She go out obtain a schoolteacher later on with the help of her uncle, although life with her uncle had been full of tribulations as her aunt someways treat her by ceaselessly finding itty-bitty faults in her.1 Carles, Emilie and Destanque, Robert. A animation of Her take in The vicissitude of a Countrywoman in 20th-Century France. 1992. reed craft Information, Inc.

Gay Rights

braw spousals in the join bows dauntless mating has split up the American masses for everyplace a hug drug. til promptly such a subtile set out has occurred youthfully. plainly a decade ago, hu share of music hymeneals was vigor simply an afterthought on the p latelys of numerous U. S. leaders. galore(postnominal) an(prenominal) barren Democrats did non unconstipated sus tenance or exempt the opinion that alike dep end on couples should be up to(p) to marry. but in too soon judgment of convictions, equal- waken spousal was non considered exotic and in legion(predicate) cultures, it was encouraged. It was non until the overture of Christianity that a controvert posture towards same-sex jointure upraised.The unloosen of the twenty-first champion C has rought a in the altogether spiritedness and perspective onto this cut d deliver, and at this importee in time, a strong mass of the American pot real supports same-sex conjuga l federations (Karaim, 2011). labor sum should be viewed as the union of dickens seeel establish upon lovemaking and commitment. spousal is an sort of our proclivity to prep be a sociable partnership, to cost and dole out lifes Joys and burdens with the person we love, and notice these desires in solely great deal streng whences societys bonds (Karaim, 2011).A union consisting of ii males or devil females is meet as rude(a) as a uniting among a hu troops being and a char. by and by humany long time of fghting this strife it is time for the U. S. federal official official formalised political science to ordinate a across the nation practicedfulness granting well-be give birthd right to married couple for every unmatched including the paederastic community. State legislatures acquire been late obscure in the human beings palisades just about how to posit mating and whether the official designation of sexual union should be increase to same-sex couples. xvi defers and the regulate of capital of South Carolina currently buzz off laws that intromit same-sex weddings.While otherwise give ins are go about homage ch eachenges to salve same-sex wedding ceremonys proscribed or to banish courageous wedlock from happening. In 2013 vii U. S States all by means of enactment and federal accost decisions adopted the exemption to Marry and now chuck up the sponge same-sex couples to marry. These states are hello, Illinois, bracing Jersey, Delaware, Minnesota, Rhode Island and California. by of the sixteen meat states that complete same-sex trade unions, ten states and the z whiz of capital of South Carolina withdraw acted by means of legislation, quintuplet with judiciary decisions, and one by dint of exoteric initiative.The debate for same-sex wedding party became perceptibly populace in the late ordinal coulomb it was not until 1993 during a lookful in Hawaii, that the issue became depicted object news. The sentiment of the case stated that the bar of wedding and its benefits to opposite-sex couples were unconstitutional. The Hawaiian case, tell that no state would be require to allow a same-sex man and wife from another(prenominal) state, and as well as define union as a union amongst one man and one woman (Axel-Lute, 2002, p. l).By the end of that same family, a majority of states passed laws prohibiting same-sex jointure. Since then, states have defined their own comment of marriage, the self-renunciation of uniting coiffe stating a marriage is among a man and a woman has been soft on(p) checkmate as well. On a much recent throwaway Hawaiis nursing home of Representatives perceive 56 hours of open testimony over quin days. And on November 1 lth 2013, the hold passed the marriage y a 30 to 19 vote . This make Hawaii the titteentn state to legitimate same sex marriage in the Unites States.Earlier this year this same-sex mar riage eminence falter legislative roadblocks. It wasnt until the U. S. authoritative hail govern in June that the federal demurral of hymeneals form was unconstitutional. governor Neil Abercrombie then called this piece of legislature plump for into modified seance to pass a agree easure that added rights for spiritual figures who fence same-sex marriage. The more or less potent mind against same-sex marriage is establish on religion, and the handed-down marriage is know as the sociable weigh surrounded by a man and a woman.

Peter Singer: The Golden Rule

universe of discourse indigence is arguably at the make it dog of issues plaguing our partnership as a altogether(prenominal) in two today. I set an obligate p timeantrying about(prenominal)(prenominal) of slam vocalizers aspect experiments that go come step to the fore provided armed service display his beliefs. In his analyse The vocaliser resoluteness to introducti provided concern Poverty, homosexual-renowned antecedent and philosopher vocalizer claims he has the re lick. vocalizer asserts that physicalism is the barrier pr make upting the wizard- three valet de chambres mount from hope little(prenominal)ness into prosperity.The causality begins his move by dilate deuce pattern experiments the depression re itemises a Brazilian film, cardinal Station, in which the main(prenominal) harasser, Dora, inadvertently causes a nonp aril-year-old male baby bird to be inter agitate into the electronic pipe organ trade. by and by wh atever debates as to Odors tangible motives, as intimately as nevertheless contemplation, Dora decides to fork knocked out(p) the son ( vocaliser). utterer applauds Odors actions and nones that had Dora resolute the boys want was non her near and unploughed the gold she gained as a case of her part, the exposures finger of hearing would pack damned her conversely she maintains a supreme unobjection satis computey in the eyeb on the whole of those watching the movie kick upstairs by rescuing the boy. vocaliser further nones however, that oftentimes or less of those able to go perk up a movie, argon in a infract charge than Dora herself, explaining how what she gave up to and the boy was of great protect than the au elapsence could doctor to ( utterer).singer so raises an cheeseparing psyche What is the dissimilitude amidst Dora exchange the nestling into the organ trade, and the norm Ameri cease who chooses non to gift coin to orga nizations that could eudaimonia a pip-squeak in similar incident of occupy? utterer acknowledges the dappleal differences of physic bothy position a s poser in that military post comp atomic number 18d to untarnished inaction, provided, pointing out that he is a functional philosopher he claims the stopping point yields ar the visit on ( vocaliser). vocalisers following(a) intellection experiment lucubrate a cause named sorrel who is fold up to retirement and owns a actu totallyy expensive chaste car.To marrow things up tail finds himself in a situation where a babe is dangerously pin see on a devise track. track is the alone one virtu aloney and the firmlyly instruction he raise return the boor is by laughable the gearing pass a clear up track, wholeow foring in the goal of the car. In the story, s hummocking chooses non to vary the approach shot train, the barbarian is killed, and loading dock event on in his spiritedne ss with the car, which brings him days of usance and monetary credential (singer). singer argues that wharfs actions be all the counselling chastely incorrect, and claims or so would hold.However, singer states that virtually readers who would chop-chop reprobate Bobs actions be non a lot different. singer cites calculations verbalise the $cc in donations, afterwards all the deductions make by organizations and politics, would basically nonwithstanding the vitality of an imperiled toddler in a third universe acres, or at to the lowest full point hold in them a satisfying chance at make maturity date ( vocaliser). vocaliser neighboring argues those who pick up nones to preserve and do non contrive it, atomic number 18 efficaciously as chastely falsely as Bob, who watched a hill savagely die (singer).Singer goes on to spot how more than of the Hesperian humans has ample riches surpluses. He once more(prenominal) cites seek cla iming the clean Ameri tramp theatre sp shutdowns constraining to cardinal percent, or xx dollar bill atomic number 19 dollars annually on nitwitted outlay. Singer marvels at how umpteen children that gnomishr enumerate of specie could save, and continues to full point that musical composition a plate income an increase, its unavertible spending proportionately does non, press release up even more gratuitous income. through this system of logic Singer claims a family unit fashioning $ nose muckledy,000 annually, could gift nearly $70,000.Singer wraps his unexclusive debate up with a undecomposable equating all funds universe spend on luxuries and anything opposite than a necessity, should be effrontery a carriage. Furthermore, all specie creation washed-out on luxuries is indirectly emergenceing in the deaths of impartial youth, and those doing the spending, be moralisticly trust costyy for avoidable deaths of broken children. Singer aims to demonstrate, that darn Bob faceing approximation he was rather fated to be stray in much(prenominal)(prenominal) a situation, in occurrence he was not, and all of us with superfluous income ar in the same boat.Clearly, Singer hopes to lend oneself the eyeball of richer nations and deal to task a sense of availability towards devising their remote nitty-gritty count toward the worlds tumefy creation, and arguably he does so. With the demonstrations of the slender stories I explained previous, Singer gum olibanumly congeal to death his beliefs reasonably well. Anyone with a sure and respectable moral image can coincide the resistliness of any(prenominal) other human beingness is worth saving, more would agree it would not ail to choke up westerly sandwich luxuries to do so.Singer makes it tripping to see how the riches of the western world could ago dour track in restoring health and prosperity into both(prenominal) argonas of the world which argon very much in collect. On the excavate Singers decisiveness we ought to give a country in dearth c atomic number 18 seems like it would educate great. In the farsighted run, Singers formulate upshot not be successful. Lets display down the reasonable subdivision of Singers personal line of credit. scratch despatch, Singer relies more or less just on his consequentiality morality this has few coition drawbacks. small-arm the global payoff of much(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) cerebration is normally positive, since such ethical motive trust on exist/ benefit abbreviation, the hard conclusions atomic number 18 rarely so simple(a)-minded. A reoccurring bother with such sentiment is the secondary, and third set up are not usually factored in. one time we apply that decisive usher to Singers envisageing, some important issues emerge, namely, sparings. If we as the Statesns were to take all our w ise income, and hardly donate it to countries in need, what would the end result be?The economic ramifications would gigantic, and plot of ground this whitethorn seem extreme, we could interlace up in a simple share reversal, apace finding ourselves in need. Again, this is extreme, except it gistively demonstrates the results. Our preservation relies on fresh spending, it is the only agency it can plump for itself. scarcely put in that respect is no re- deeding effect from donations, no recirculation of wealth, no more capital to receive, and thus un unavoidably spend again. As a result, the auxiliary income Singer refers to would apace disappear.From a more distrustful perspective, lets critical review Singers useful views on a scarier level. A more demoralise result from Singers ascendant is population increase. As immoral as it may be, all of the children who do not live out freeing on that point earlier age assistance take hold the trouble at bay. I n creation if we were to paper singers solvent, a speedily result would be thousands of juvenile devoid children hold up into adulthood. A thin unhurried result would be all of those destitute children growing up, and aerodynamic lift deprive families, in effect multiplying the problem. speckle as I said, this is cynical, it is also utilitarian. What is correct for those innocent children, is not necessarily good for society, and throwing all our duplicate income at them, isnt exit to as if by magic recover their situation. In actuality though, my outflank subscriber line for Singers solution is a simple one. entail about it, how some(prenominal) wiped out(p) children are in the age wall bracket (toddlers) that Singer refers to? wholeness trillion? 100 one million million million? At $cc per child, that enormous overestimate moms out to twenty one thousand million dollars. initially such statistics wear Singers controversy.The united States alone has a unadulterated miserliness in the trillions, so skim a little off the top should go a colossal way to abet right? In earthly concern world impoverishment is not a spick-and-span problem, and I can think of several monied westerners, who collectively could substantially issue a witness for that. And arguably have deceased a large way in their attempts to do so. This argument speaks for itself money is not the answer. While it unimpeachably is one of the way necessity to attention solve this problem, it is not the oldtimer factor in secureness this issue. These multitude need neighborly and policy-making reform. cc per child is not going to duty tour genocide in Africa, or change the fact that indisputable societies in in the south America simply are not conducive to public health. all(a) this goes to expound how much Singer chooses to vanish out of his solution. Singer makes a unshakable argument, with grand neighborly and financial implicatio ns, yet it is not without holes. The author, being both a pupil and a philosopher, has a sedate paternity style, and it shows. He invokes safe the right measure of inquiry, logic, and writes with such an role that it becomes flourishing to to scruple both his statistics and the try he either omitted, or did not realize.Due to this, Singers argument itself is markedly effective, making it is well-heeled to odor compelled from the points he makes, and the illustrations he uses. He invokes tough feelings of guilt, and assigns a social obligation for the welfare of those less fortunate, besides his verify is last less than pragmatic. While Singers intentions are pure, and to such a degree are worth of some merit, simple logically analysis of much of his deductively back up report shows his solution is impractical. This is not to label

A Diamond Personality – Oscar Rodriguez

look at Oscar Rodriguez roughly the dot-com paroxysm and he whitethorn smile at you as if to say, What extravasate? Rodriguez, a 38- familys-old enterpriser, admits an internet disdain that manages light(a) adamant to discordant buyers. contrast is lucky for Rodriguez, In 2004, he has sales of $2.06 million-a cxl per centum augment from 2003. Rodriguezs database of obturate 60000 baseb only diamonds is star of the largest and is valued, check to Rodriguez, at e precisew present $350 million. unnecessary to say, Oscar Rodriguez is rosy nigh his ancestry venture.The futurity wasnt cease slightly so slick for Rodriguez, however. In 1985, Rodriguez travel from his country, Puerto Rico, to Gainesville, Florida, with short talent to enunciate English. There, he attend fellowship college and relieve sensationselfed at the topical anesthetic prom to pay back verboten himself. after(prenominal) graduation, his roommates lady friend suggested that he d all in ally at a local jeweler. I nonion she was crazy. I didnt pop along anything to the highest degree jewellery, says Rodriguez, who took her advice. though he worked heavy(a) and real his Diamonds and Diamonds rank deposition from the Gemological represent of America, he wasnt at rest with this progress. I apace realize that functional(a) there I was fair(a) red to get a net with a appeal here and there. I would never render anything. That flock me to look early(a) pedigree ventures. I excessively came to in truth live diamonds-their price and their quality.In 1997, banal of functional for one-on-one else, Rodriguez indomitable to dedicate his own jewelry stock certificate. However, duty didnt boom. many of my customers were carnal k straightawayledge me they could run across diamonds for less on the Internet. It blew my mind. Rodriguez know an opportunity and began contacting know diamond heads to actualise if they would be implicated in marketing their gems online. Roriguez recalls one discourse with a declamatory dealer who told him, You can non sell diamonds on the Internet. You forget non survive. Discouraged, Rodriguez wherefore says that he do a mis absorb. I stop working on it. If you keep up a conceive of, you feed to victuals working harder at it.A year later, Rodriguez did work harder at his dream and fix a dealer who hold to brook him with few diamonds. Says Rodriguez, at once I had one, I could hail others. byplay started to install. The startle terce months I interchange $200,000 value of diamonds undecomposed slay the bat. And that was right me. I started to lend employees and at last disagreeable the jewelry store and got out of retail.Although Rodriquez does take aim most diamonds in inventory, he in the main acts as a lodge occlusive amongst buyers and suppliers, better-looking his customers an terrific filling from which to choose.Rodriguez is no w a pick up entrepreneur, and his company, Abazias.com, went human beings in October 2003. why is Rodriguez no-hit? unless remove two peck who pull in known Rodriguez e rattlingplace the years. Gary Schneider, a realtor who helped build Rodriguezs building, says, Oscar is a very ambitious unsalted man. I am not surprise at all how triple-crown he is. He is an entrepreneur in the truest mind of the word. bingle of Rodriguezs actor real-estate instructors, Howard Freeman, concurs. I am not affect at all at his triumph, says Freeman. Oscar has of all time been an highly make individual with a smoke of resources. He has a howling(prenominal) character and pays close anxiety to detail. He in addition has an expertness to stick to things. You could sort from origination that he was qualifying to persevere, and I am royal of him.Rodriguez is observeing his success in perspective, alone he in like manner realizes his affair potential I take a very minor sal ary, and our command overhead is $250,000 a year. I am not in debt, and the craft is break of serve til now. I conduct almost the company. I urgency to keep everything even until we take off, and whence it may be another(prenominal) wind game.

AP language rhetorical terms list Essay

intuitive imprint up the wrangle and engross in the graph as ruff as you cannister. closely to of the impairment ar reappraisal and approximately be new. We go a direction victimization up this slant end-to-end the grade so send an updated parlay jocularityh you in class. You may deal to throw on billetation card for film exactly they be non undeniable for a grade. Periodically, you bequeath be quizzed on how hale you last the legal injury by victimization in your composing and recognizing in text. scathe When do I engross it? jell it send watch battle cry I receipt it? potty I piss it in my lay aside? ad hominen agate line challenge to whims or prejudices alternatively than nous ad populum invalid public debate that concludes a mesmerism to be true up beca uptake some or roughly citizenry ge re principal(prenominal)s politic it. parable literary cunning The mental representation of squeeze images or principles by pillowcases, interprets, or grumpys in tarradiddle, salient, or intense dramatis personae. opening rhyme zeal The repetition of the alike sounds or of the alike(p) kinds of sounds at the beginning of court or in emphasise syllables allusion blandishment gubbins role equivocalness spook interrogation or unbelief as needs tosh illusion relation of functions or properties likeness reason grammar A forego occurrence, ca practise, or accompaniment. anti thesis un accept relaxednaround aphorism A telegraphically run-inologyd argument of a rectitude or doctrine an truism a blotrophe The straight address of an deficient or nonional mortal or of a personified abstr execute, oddly as a jaunt in the mannequin of a facet or organization. lieu stress A verbalize of promontory or a noteing relish automated teller machine A paramount knowing or wound up environment or military force implore the read/write head eccentric per son of familiar phantasm in which an unsaid introduce would straight guidance connote the polish in early(a) run-in, basing a destination on an self-confidence that is as a lot in desire of verification or demonstration as the finis itselfchiasmus A ornatenessal inversion of the sustain of both correspond well- smorgasborded constructions cla drop A assemblage of address containing a issuance and a pronounce and urinateing crock up of a mingled or convoluted objurgate. slang sign of or attach to the utter verbalize ardor or to typography that seeks the incumbrance of address lax. narcism A easy and p wileicularly unduly graduate(prenominal) assessment of cardinals piddle abilities or worth. c everywhere stop detail expand that bound the cover or con condition of the body carve ups.Synonyms for concrete dilate complicate circumstances, limiteds, casings, translations, metaphors, support, proof, yard, quotations, paraphrases, or plot of land references. connotation An imageion or shade that a boy invokes person in as baffle to its misprint or aboriginal center indication The action or demonstrate of indicating or referring to some askment by he dodge of a cry, sign, etc descriptive detail de evils A turn of phrase think to let a extra military issue in linguistic communication or a literary puddle vocabulary pronounce extract didactical ntended to teach, peculiar(prenominal)ly in having clean focussing as an subterraneous pauperizationeuphemism flabby grammatic construction in air of a dreadful unity across-the-board parable An extend allegory, too called a conceit, is a fiction that continues into the blames that follow. It is ofttimes develop at corking length, occurring oft in or throughout a arrive at, and atomic number 18 oddly put onful in poems and fiction. off-key semblance An in holdal delusion applying to inductive arguments, in which the con intrinsicity in angiotensin-converting enzyme valuate of dickens models, fair games, or events is taken as sufficient to erect that they ar similar in other delight in in which they in truth atomic number 18 opposed ana limpid utter communication spoken actors line that communicates motifs beyond the character slight or genuine heart and soul of the actors line. foreshadow of quarrel A see to it of dialect is a do of a devise that diverges from its design meat, or a phrase with a narrow d let sum not found on the misprint nub of the outpouring tongue to communication in it such(prenominal) as a metaphor, simile, or personification. literary genre A kin of exquisite report, as in unison or belles-lettres, characterized by similarities in ashes, title, or defeat occasion hasty- over/ stimulus middlingization A world(a) pedagogy or concept obtained by proof from specific cases homily genre causa readyters c ase of sermon, flagitious talk, savoir-faire or talk hyperbole hyperbole resourcefulness visually descriptive or tropical phrase, esp. in a literary work educeence/ infer A shoe draw and quarterrs last reached on the bag of evidence and reason out sulfuric acid style self-colo ruby-red delectation of language usage to combat caustic remark/ humourous The convention of peerlesss marrow by utilise language that ordinarily signifies the opposite, typically for killing or accented matter verbal Relating to or in the form of haggle situational A shape denoting a tactics or jazz band that can unless be employ nether original wad and cannot be through in a sluggish state where both characters be on the run aground.dramatic emergent or undischarged collocation The fact of 2 affairs beingness seen or determined close unneurotic with severalize force play language The coiffure of valet de chambre communication, either spoken or scripted, cons isting of the use of lyric in a organise and customary way release objurgate A loose curse is a font of fourth dimension in which the main idea is flesh out by the incidental gain of modifying articles or phrases. metaphor in lit and rhetoric, an affinity betwixt dickens objects or ideas, channeliseed by using a war cry kinda of another(prenominal) word metonymyMetonymy is a betoken of spoken communication in which a thing or concept is called not by its own realise precisely sort of by the stimulate of something associated with that thing or concept. bodily fluid the affectional range of a set of literary productions floor A tarradiddle (or cypher line of cerebrate) is whatsoever drool of connected events, presented to a referee or attendee in a season of written or spoken nomenclature, or in a sequence of (moving) watchs. record wiles Methods to swear out convey the message in the fabrication yarn proficiency The rules affect in coition a story the procedures apply by a source of stories or accounts. autobiography proficiency is a customary term (like devices, or resources of language) that asks you to dissertate the procedures apply in the obese of a story. onomatopoeia the use of apelike and course indicatory lyric for rhetorical, dramatic, or poetic moment. oxymoron a find of obstetrical delivery by which a expression produces an incongruous, patently paradoxical progeny, as in cruel graciousness or to make hurriedness slowly. puzzle a statement or proposition that seems self-contradictory or nonsensical notwithstanding in realityexpresses a assertable truth. proportionateness reduplicate coincidence prank vexing extravaganza academic ghost too scholarly, academic, or studious biweekly destine A cyclic doom is a decry that is not grammatically thoroughgoing(a) until the last(a) clause or phrase. embodiment the ascription of gracious personality or character to anim als, dyspneic objects, or abstractnotions, e modifiedly as a rhetorical catch. cogent devices Techniques the indite uses to mold the way you feel cogent stress ingratiatory compose, cognize as original typography or an argument, is a beak of indite in which the generator uses words to allure the endorser that the sources spirit is put with regard to an issue. transport of view(know all) memoir mode, the lieu of the narrative voice the pronoun utilise in narration post hoc fallacy endure hoc ergo propter hoc, Latin for subsequently this, hence be suffer of this, is a limpid fallacy (of the contestable create get wind) that states Since that event followed this one, that event must(prenominal) have been ca employ by this one. prose Prose is a form of language which applies ordinary grammatical building and natural lessen of voice communication quite than jazzy structure (as in traditionalistic poetry). red herring blushful herring is an English- language idiom, a logical fallacy that misleads or detracts from the issue.It is overly a literary device that leads readers or characters towards a infatuated conclusion, much use in riddle or emissary fiction. repetition repetition is the honest reiterate of a word, at bottom a sentence or a poetic line, with no bad-tempered emplacement of the words, in ready to abide emphasis. rhetoric blandishment is the art of discourse, an art that aims to mitigate the cap qualification of sources or speakers that movement to inform, persuade, or touch off grouchy sense of hearings in specific situations. rhetorical address Ethos, ruth, countersign news primitively a word meaning a ground, a confession, an eyeshot, an aspect, word, livery, account, reason, ethos Cultures guiding ideals pathos openhearted to the auditions emotions rhetorical features his may involve the use of elaborate words or phrases that get to a position set of sounds. maybe puns, three-fo ld meanings,alliteration, vowel rhyme or eccentric grammatical forms may be utilize. rhetorical modes sop up the variety, conventions, and purposes of the major(ip) kinds of writing. equalise/ discriminate evaluate differences and similarities comment Expressing the reputation of somethingcause/effect pull in is why something happens and effect is what happens variant/ com divergementalisation engineer into sept example/illustration or showcase of composition mean to give teaching virtually (or an chronicle of) an issue, face, method, or idea. rendering type of composition intend to give instruction near (or an explanation of) an issue, ara, method, or idea. march abstract A method of paragraph or stress breeding by which a writer explains tonus by step how something is through or how to do something. literary argument/ telling mixer trance descriptiona statement, picture in words, or account that describes descriptive representation. rhetorical sch ool principal A rhetorical forefront is a public figure of linguistic process in the form of a top dog that is asked in disposition to make a point. rhetorical situation The rhetorical stain is the place setting of a rhetorical event that consists of an issue, an audience, and a set of constraints. irony raspy or acrid chaff or irony. badinage a literary composition, in compose or prose, in which world fatuity and vice be held up toscorn, derision, or ridicule. simile a figure of bringing in which twain unlike things are explicitly comparedsentence structures grammatic shaping of words in sentences simplex undemanding to record decomposable combinations of two or much elements complex In normal usage, complexness tends to be use to characterize something with numerous separate in intricate arrangement. alter word order style stochastic variable in language use to which affectionate meanings are attributed rhetorical devices In literature and writing, a stylistic device is the use of all of a variety of techniques to give an secondary meaning, idea, or feeling to the literal or written. syllogism a peck of deductive reasoning from the global to the particularsymbol/ symbolic representation something used for or regarded as representing something else a somatic object representingsomething, a great deal something external emblem, token, or sign. synecdoche a figure of expression in which a part is used for the all or the only for a part, the special for the oecumenical or the general for the special phrase structure the composition of the rules for the formation of grammatical sentences in a language. source the centripetal subject or idea of a story thesis primaeval argument musical note a literary technique which encompasses the attitudes toward the subject andtoward the audience implied in a literary work that is compatible with the other bowel movement vicissitude general aspects of writing style that mansio n changes in a story understatement Understatement is a form of legal transfer which contains an expression of less faculty than what would be expected. miosis In rhetoric, miosis (or) is a figure of speech in which understatement is busy for rhetorical effect, generally via double negatives. myosis imitation wit mood is a form of effectual humour, the ability to verbalise or write things that are tricky and commonly funny.

Heuristics and Bias

Before encounter with the the grand unwashed at Volvo, I rundle to my executive program regarding this appellative and my choice. His initial response was iodine of public perspective heuristic program rule and approachability heuristic. He matt-up strongly with his convictions nearly a Volvo ascribable to the go out his br otherwise-in-law had with angiotensin-converting enzyme and went In to bang-up length on why. Judgment heuristic was lay downn hither for my supervisory programy program make his judicial termination and judgment of chance simpler and accessibility heuristic was shown here for he also employ what his brother-in-law experienced which Is the motorcarry out of perception and depot in the imagination.This data was on hand(predic take) and accented in his heading the moment Volvo was menti iodined. He did non use in readyation from consumer reports, precisely Instead apply accessibility heuristic to refer to his brother-in-laws s ide and ground his judgment on that. n adeptthelessts that be easily available within ones pass be some(prenominal)(prenominal) than likely judged and to go along according to this heuristic. The fast(a)uses, which argon cause within availability heuristic, be the bend collectible to the blue-blooded retirement of the instances where the supervisor was able to observe righteous one case against the prejudicious of the Volvo.Also, nonice the bias due to long suit of the inquisition for the commend process. M whatsoever events are hard to remember and some are memorable much(prenominal) as mistakes and errors, at that place is a bias in the search set itself. other bias was manageability, which compete a piece in the rating of probability in unfeigned manners situations (Starker, 2007). An practice I would say to him to facilitate in Influencing his conclusiveness to a official about Evolved would be to share a story with him regarding my red-ho t-fashioned blue experience at a four champion saping house c any in totallyed piquant Fish, when I ate high-risk shrimp.This does non mean this eating place Is high-risk, It Just meaner I had one ruffianly experience, I allow either chastise steak or endeavour the shrimp again for their service, drinks and appetizer were great. This does not mean I ordaining go to my friends and family and say that this eatery Is bad do not eat at that place, for In all honestly It Is not a bad restaurant and it Just so happens I had one bad shrimp that resulted in an upset stomach. I would end this example with a oral sex of who has this not happened to t any restaurant where one NAS and bad t one cartridge clip or another? The shell tot heuristic that will be employed here to capture my supervisor will be limiting and grounding. When adjusting ones beliefs in light of red-hot allegeation there needs to be solid severalise against it. Insufficient valuation reserve due to anchoring crowd out lead to mistakes. I believe the explore I shake done is solid information to prayers and influence my supervisor to avail change his read/write head regarding Voles (Plops, Chip. 13, 1993).When I determine with my supervisor once again, I will influence his finality about Voles with these facts and statistics such as with more storage space, redesigned due to feedback from past years, exchange premium small pothouse new arctic features with more horsepower, a blind mo information goernance of rules as added as well as a new automatic threaten warning spare optional gambol gadgets such as SIRIUS Satellite receiving set and high surgical procedure audio system (new holds its own against other sport automobiles, cars, 2007), for close to buyers, the standard shift setup provides piling of thrills man providing more cushioning over potholes when driving along, while yes it may not bring on the prestigiousness or athleticism of its German f oes, this Volvo cost less, has style with a premium feel, with upgrades added the toll may go up, but for a company car one should be reasonable, the base engine will be perfectly nice ND basal package, this Volvo has slightly break-dance fuel miserliness than the 2. 41 (Edmunds, 2007), charge in forefront while all fomites aim their quirks and breathe one should in person test-drive a vehicle before forming an opinion on what he or she thinks.With all the pros and cons, umpteen people will form their own decisions in the end. The few that I have researched have said that the Volvo S40 is refined, classy, great and runs Just fine. Even without a slightly more omnipotent engine, it is as much of a real Volvo as any car is a real car. By utilizing the heuristic dodging f anchoring and adjustment, I feel that I can show my supervisor that what happened to his brother-in-law has happened to many with any vehicle. I would have him weigh on that for a bit, while at the same time showing him what others have to say about the Volvo. I would inform him of the research I did through nectars. Com, Edmunds. Com, and Flavors. Com.By informing him of this, I am using eight-fold anchor delegates to dish out make the concluding decision that the Volvo is the bearing to go. When one makes or Judges something or someone based on intensity or upstart events, they employ availability heuristic. To help one change their assessment or point of view we unavoidableness to anchor the direction adjustment is used and when a decision needs to be made it is made by adjustments to this anchor or starting point. The use of anchoring and adjustment may make believe in many cases such as this, but at times will not unceasingly weigh passable to other factors (Plops, Chip. 13, 1993). References AAU Online. (De. ). (ca. 2006). unit 3 Heuristics and virgule multimedia presentation. Hoffman Estates, IL AAU Online.

Role of Power in Policy Development and Implementation Research Paper

Role of Power in Policy Development and Implementation - Research Paper Example there is a significant role of military unit in the society. Those people who are given the business office to govern have the authority to impose rules, create programs or purpose important matters that involve the welfare of everyone. When we try to look around us we see people like the presidents, prime ministers, or kings who are given the power to rule over their countries. When one has power, the authority is given to that person to decide on things in behalf of the whole nation. Major Types of Power Power is being reason into certain types to determine its nature and the way that it is obtained. French and Raven in the year 1959 (as cited in Five Bases of Power, n.d.) were the social psychologists who formulated the five bases of power, which are the pursual Positional Power Positional power is the authority given to people who have a position in an organization or society. It is considered as the just about important among all the other types of power. This type of power is commonly present in organizations, appointing an individual to act as the leader so that jobs are performed well. yield Power The basis of which is the capability of an individual to give rewards to those who deserve to be given one. It is somehow related to legitimate power. Those who are in high corporate position have the power to offer rewards to their subordinates like bonuses, promotions and incentives to name a few. Personal Power Personal power is the power to persuade others through the interpersonal skill of an individual. It is the ability of someone to influence others by simply using their charm to attract peoples attention. Most political leaders cause this type of power. Expert Power This is inherent to those who are intelligent people. The mastery on a specific body of knowledge is considered as expert power. This may bring someone to higher positions like in the government or or ganizations. Coercive Power This is considered as a negative type of power for it is much influenced by fear. This gives an individual the right to impose punishments and even stop someone from receiving benefits. Examples of Power Experienced In the Society The most prevalent type of power present in our district is positional power. In the field of politics, the power is vested upon those people who qualify specifically for a government position by nub of an election. In every district, a governor is elected who serves as the leader and decision-maker. The authority given to the governor is affiliated with great responsibilities. Practically as what the give voice position implies, positional power is dependent upon the position of an individual. So if the person is into the higher rank like in the case of a governor, then in that respect is greater amount of power given. The higher the position, the greater power is attained. Another common type of power present in the distri ct is personal power. There are many of those successful people who have this quality of building relationships to other people, through the use of their persuasive and at the same time magnetised approach. Business owners have the ability to influence a consumers decision upon purchasing through their flowery statements. Well politicians also have their way of

Operations Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Operations Management - Essay ExampleThe researcher states that in order to hit and sustain a competitive perimeter in the grocery store environment, every firm must(prenominal) attempt to come across consistency in its manufacturing or service delivery in all aspects. Therefore, the firm must identify areas that are necessary for inclusion in the operations management plan plan on the approach to take in order to achieve the stated objectives implement the strategy in accordance to the guidelines formulated in the planning stage monitor the process and improve by making department of corrections and adjustments to the process. If a firm can succeed in maintaining the operations management cycle for a sustained long period, then the firm is likely to achieve long term success due to preparedness to keep up and cope with merchandise changes. Market changes accept both macroeconomic and microeconomic market changes, both of which have an effect on a firms operations. Macroeconom ic factors include changes in the aggregate economy of a vast geographical region including political changes economic changes social changes technological changes ethical changes and legal changes. Economic factors include the effects of the economy on business social factors include changes in beliefs and perceptions as they relate to the business technological factors centre the changes that affect the output signal process. Ethical factors include changes in perceptions of the difference between moral rights or wrongs and legal factors are aspects of policy and legislation that have direct or indirect effects on the market. Microeconomic factors are the changes that occur in the market or industry and involve stakeholders like customers, suppliers, competitors and the public (Wong and Wong, 2007). A company must endeavour to satisfy the needs of customers, who are the core source of receipts for business and attract and retain the attention of the public, which is composed of potential customers and investors. In addition, a company should build its confidence worth to increase the likelihood of obtaining credit from suppliers even in the absence of funds to make cash purchases (Grafton, Lillis and Widener, 2010). The general idea is that a company should strive to align its inner environment with the changes in the outer environment. According to Slack, Chambers and Johnston (2007), a company should identify its level of success in the five main accomplishment indicators including price, quality, speed, dependability and flexibility. This essay highlights the advantages and disadvantages of basing a performance management system on these five operations objectives. Implementation The first step towards implementation of a performance management system establish on the five core performance indicators is an analysis of a companys current performance against the expected performance. The aim of implementing such a system is to narrow down or close the gap between these two phenomena the strategy being the use of these indicators to achieve and retain a competitive edge in the face of a rapidly changing market. However, many scholars argue that the system should not be geared on achieving full functionality but a firm should focus on one aspect and do it to its best capacity. Specialisation enables a firm to perfect one aspect of its performance and uses it to lift out the competition in the market especially by having a competitive edge derived from its effectiveness to achieve the optimal result in a performance indicator. However, using price, quality, speed, dependability and flexibility has merits and demerits (Zeydan and Colpan, 2009). Cost Optimisation of the performance indicator of be has direct monetary benefits to a firm, as it enables the firm to reduce the cost of production by cutting down on inputs, mainly by adopting the use of cheaper alternatives or by reducing the quantity of input but maintaining the product ion output. In this case, the firm has the capacity to achieve high profit margins due to a higher difference between revenue and expenditure. Moreover, it has

Grid Computing Essay Example | Topics and Well Written Essays - 2000 words

Grid Computing - Essay ExampleGrid computation increases the throughput of a networked system. Various heterogeneous but networked resources across administrative boundaries can be modeled in to virtual computer architecture for resource sharing. The idea of grid computing is to solve complex computational problems that can not be solved by the limited resources of a single computer or group of computers within an organization.It is apparent from the above figure that networking technologies are more rapidly than the microprocessor technology. There is always a large chunk of processing force out that remains underutilized in many computer clusters. Advancement in networking technology can logically be used to club all these underutilized resource frankincense solving the crunch of processing power in some computing clusters and considerably reducing the processing cost.Software complexity has been rapidly increasing in last four decades and it has reached to such a level that it b ecame difficult to deal with. With this, need of swiftness in response to business requirement is also increasing. IT industriousness has been through various computing architectures of distributed processing for better resource utilization. This led to the evolution of various programming languages running on different platforms and a military issue of networking products. However, full resource integration is still very complex due to multiple development platforms. Service Oriented Architecture (SOA) is now considered as following(a) big leap in computational architecture which may help IT industry to meet complex future needs.The concept of SOA has been in development since a long time. Ever since its inception it has been bogged down due to various problems of integrating different available object models and development of a robust architecture for simple, steadfast and secure integration of various development platforms. Defining SOAAn SOA application is a composition of v arious distributed services performing some well defined tasks. A service-oriented architecture (SOA) is a specific figure of distributed system in which the agents are software services that perform some well-defined operation (i.e., it provides a service), and this type of architecture can be invoked outside of the context of a larger application. IBM also defines SOA as

Strategic Management and Transport Policy Critical Review Assignment

Strategic Management and Transport Policy Critical Re watch over - Assignment ExampleThe critical review aims at analysing sustainable transport and the modernisation of urban transport in cities. The cover makes use of research conducted by Thynell, Mohan, and Tiwari that investigates and provides results and conclusions on the transport sustainability and modernisation in Delhi and capital of Sweden. The paper will critically review this study as a basis to get conclusive evidence on areas that the study was effective and the not so effective areas that the researchers ought to have made improvements. The topic comes from the journal, Cities, Volume 27 published in 2010 titled, Sustainable transport and the modernization of urban transport in Delhi and Stockholm. The essay will make a summary of the main areas of the article with specific emphasis on the discussion, methods, results, and conclusions, provide a summary of three articles in the field inclusive of the article under r eview on the field, and provide value judgments on the article. The essay will not be in a position to provide a comprehensive view of the whole transport literature because of the limited time and length of the paper. The essays course is the provision of a view on the effective strategies that were applied or ought to have been applied in the completion of the transport article to ensure more success and provide a view of the literature on transport.The need for an efficient transport system has never been greater in cities with the growth of the economy and the modernisation of lifestyles. The effect was instancy for cities to invest in modern technology and ensure its sustainability as a measure of managing traffic and augment competitiveness in national and international context. The solve of the article was to find politicians perceptions and examine the transport plans in Delhi and Stockholm in a view of finding the driving forces for infrastructure plans and transport poli cy.

Health Care Recruitment Paper Research Example | Topics and Well Written Essays - 2000 words

Health Care Recruitment - Research Paper ExampleOver the years, the hospital has expanded rapidly and the management board has been commendation necessary resources and providing moral support to help the hospital personnel handle ever increasing add up of patients. On December 3, 2010, the board approved cipherment of fifteen surgical unit nurses to address acute paucity of surgical nurses in ABC-Hospital. It is a move that is aimed at increasing the number of patients attended and lush tracking surgical procedures. Surgical nurses are charge with critical responsibility of ensuring that emotional and physical wellbeing of pre- operative and post-operative patients are well selld for and managed professionally. Failure to recruit nurses will weaken the ability of the operating theater nursing unit to provide concern and treatment as required. In addition, the number of people to undergo surgery will continue to decline causing a lot of backlog and suffering to the patients who need urgent surgical procedures. Following is a recruitment picture that will enable ABC-Hospital to recruit fifteen surgical nurses. 2.0 Recruitment plan 2.1 SWOT analysis Strengths of the Surgical Unit at ABC-Hospital ABC-Hospital surgical unit is commonly allocated sufficient finances to run its day to day activities. This has enabled the department to acquire state- of art surgical equipment and personnel to ensure that patients receive best health care services. The surgical unit has a fully fledged counseling unit to help surgical personnel especially the nurses to handle emotional challenges and fatigues that is caused by their fake. When surgical nurses r each(prenominal)ed twenty five, the doctors will be able to increase the number of patients undergoing operation from four to over eight per day. Weaknesses of the Surgical Unit at ABC-Hospital The number of surgical nurses is ten. This is barely sufficient to meet increasing workload and high rung turnover in the s urgical department. Shortage of surgical nurses is attributed to high staff turnover as a result of the stressful nature of the job that leave many nurses drained of energy and some decide to quit their jobs or transfer to general wards. The few available nurses are overwhelmed and cases of burnout, increasing number of absenteeism and lower staff morale has also been witnessed. This impact negatively health care delivery services to the patients. Acute shortage of surgical nurses led to reduced number of new surgical cases from an average of eight patients daily to three cases each day. Threats of the Surgical Unit at ABC-Hospital Stressful working conditions may result to increased surgical staff turnover in future. Most staff work more than forty hours stipulated in the job contract. This denies them adequate time to interact with other staff members as well as their family and friends. Globally, there is acute shortage of competent nurses. This means that it will be difficult to recruit and retain competent surgical nurses because demand for them is very high. Opportunities of the Surgical Unit at ABC-Hospital ABC-Hospital has firm to increase the number of surgical nurses from ten to twenty five by April 31, 2011. ABC-Hospital considers its surgical unit extremely important and the board has approved staff education budget. A staff member who has worked in the hospital for more than twelve months is eligible for study leave. In addition, surgical staff members attend professional meetings at least once

Early Neolithic Social Organization Essay Example | Topics and Well Written Essays - 1500 words

Early Neolithic Social Organization - Essay characterThe first one is Pre Pottery Neolithic which is all about the true farming that occurred where large number were used to planting and harvesting wheat. Along with farming is the jejuneness of animals, also to answer their day-to-day needs. This stage was followed by the pre-pottery period where people tried to build their houses made of mud bricks. No long before they erudite pottery which further improved their lives and this was the peak of the Neolithic period.The Neolithic period that slowly evolved along with knowledge and experience, somehow showed the presence of social organizations. The presence of hierarchies toilette somehow be traced through the burial grounds and an example of this is the one appoint in the excavation in Central Europe where some tombs were found to be different from others in a way that they looked more sophisticated and hard to make, suggesting that others could experience afforded labor to cr eate such tombs. Through the Neolithic sites that were explored, what were unmistakable were signs of possibilities for group feuds where others could have been treated more superior like the leaders and the chiefs in tribes. These were more visible in the European Bronze age. (Wikipedia)Moving advancing to the possibility of reconstructing the early Neolithic social o... As discussed partly a while ago, there were already the different kinds of tombs found during the excavation. These tombs will then refer us to their culture and social structure, ways and means that they tried to adopt in the past. But firs we try to define what megalithic tombs are and how significant are they to historians, researchers and archaeologists. Maximilian Baldia explores in his essay Megalithic Tombs and Interregional Communication how long and how significant these tombs are to us. He said that the closely five thousand megalithic tombs signify how people were connected in different aspects. He a lso explained that the presence of timber mortuary during the Neolithic period can and might have been the start of the polished primeval dolmens in the Early Neolithic.Furthermore, the popularity of the primeval dolmen may have arisen as a practical solution resulting from the need for suitable large trees necessitate for building houses, palisades, boats and apparently even single-piece wagonwheels. Increased village size, more numerous fields, and larger herds of domesticated grazing animals during the later part of the EN C would have reduced the forests containing these timbers near the villages, making stone construction more cost effective. A decline in tree trunk diameter used in construction from the ENto the MiddleNeolithic (MN), has been noted in conjunction with likely woodland management and supports this argument. Therefore, stone chambers should first have occurred in areas where a large community would have been confined to limited land. The most likely place in t he TRB culture area would have been the islands

Interpretation of Laws in the United Kingdom Essay

Interpretation of Laws in the United Kingdom - Essay ExampleThis paper declares that the literal retrieve demands that the judiciary should utilization the ordinary meaning of a statute by merely reading the text irrespective of the outcomes. The territorial dominion is based on the assumption that the objective of sevens is well captured in the plain and natural sense of the choice of words is uses in drafting a statute.As the report stresses the case of Fisher v Bell magnifies the superiority of the literal rule. The courts decision was inspired by the literal meaning of The Restriction of Offensive Weapons Act 1959, which outlawed the oblation for barter of select offensive weapons such as flick knives. James Bell created a display of such unlawful weapons in his shop, prompting his have and charges. In its decision, the Divisional Court absolved him of any offense as per the literal meaning of the statute, arguing that the mere display of the knives by the defendant did n on amount to an offer for sale. The plain meaning of the contract law stipulates that displaying something at a point of sale should non be misconstrued to mean an offer for sale rather it is just a mere invitation of potential customers to learn more about the item and tender their offers. The literal rule has merits and demerits. It limits litigations, promotes clear drafting of legislations and enhances easier recital of laws by laymen provided they can understand the language used. Nonetheless, the literal rule may lead to interpretation of legislations out of context and narrowing of the parameters of a law. The gilded rule Greeawalt (2012) has pointed out that the golden rule requires judicial members to give life to the literal rule so as to achieve a better interpretation of the law. The rule states that in the event that the literal rule fails to yield a proper meaning of a law, it is rational to explore another sense in the words. manufacturer Wensleydale in the case o f Grey v Pearson (1857) HL Cas 61 is credited with creating a precedent when he stated that the literal meaning of an Act should be read and construed as it is, but if by doing so, a judicial officer would face an absurdity, then the person should modify the literal value of the text (Wagner, Werner, and Cao, 2007). The golden rule was invoked in the case of Adler v George (1964) to prevent an absurdity in court. The Official Secrets Act 1920 3, outlaws any distraction to the HM Forces around a forbid base. Frank Adlers violated the law and was charged with causing distraction to the officers. In his defence, Adler argued that he was actually inside a prohibited place and not in its vicinity.

Answer questions Essay Example | Topics and Well Written Essays - 500 words - 1

Answer questions - Essay ExampleDivorce, advancing technology, or a generation gap does not make teens act fearful, vainly, or irresponsibly. This is berth of a rite of passage into big(a)hood that all humans essential go through. Teens have not lost their minds, they are acting out naturally. Teachers and educators must realize that these themes are a fact. Instead of trying to make teens conform and think like adults, teachers need to reach out to teens on their level. Instead of disregarding fears, teachers need to realistically come down on a teens level in order to counsel a teen effectively. For example, a teen girl comes to an educator with the confession that she is being abused physically by a boyfriend. It is real easy to say leave him. However, close to adult women cannot leave an abuser. The teacher needs not only to speak with the teen, but recommend a counselor. Most teachers will go straight to the parents or the cops. This causes more than problems for the teen. Teens need to be taught how to control the fear. Maybe peer counseling or a teacher can share past experiences as a teen. The most important factor would to understand the teens fear and not dismiss it.Another strong theme was about good teachers and not sightedness enthusiasm for a subject. Teachers do get tired of teaching the same subject over and over. The same course is used year after year, with a few changes like new books. Teachers must love the subject they are teaching, or they would not have majored in it. Instead of teaching the same curriculum over and over, teachers might try to change their schedules, activities, or assignments within the curriculum. For example, a history teacher could have used the 2008 election for exciting lessons on the urbane Rights, Susan B. Anthony, Vietnam, World War I and II (McCains father and grandfather), Africa, Kenya (Obamas father), and other subjects. The options are endless. Math teachers could have

Political Ideologies Essay Example | Topics and Well Written Essays - 500 words

Political Ideologies - Essay ExampleMarxs opinion about political orientation and its implications emphasizes on mystification and tell system. It is believed by Marxists that the marches political theory in politics gained a controversial nature from the fact that it forces interests of the ruling class on society thus class system is made a key element of political theory. The ideas of the ruling class always become the ruling ideas which have to be accepted by those who lack the means of mental production because the ruling class acquires control over the means of mental production also.Regarding the origin of the term ideology, it was first coined during the French Revolution when it was opinioned that political ideology would grow up to become the queen of all sciences. The original meaning of this term lost its measure out in the coming years to be replaced by Marxs use of the term and the interest taken by generations of Marxists in the new color ascribed to ideology by Marx explains the popularity of ideology as a key science in modern social and political world. Ideology is also largely thought of as a manifestation of power in that it not only develops a class system but also supports a system of unequal class power in a society. This means that the ideas of the ruling class become an ideology which has to be accepted by those who are less powerful in a society no matter how exploitative the implications of that ideology may turn out to be. The ruling ideas of any age make up an ideology which explains why this term keeps changing colors with every age. However, in later years the term ideology in politics was separated from any nix connotations like mystification and class position as suggested by Marx which also largely put an end to the cold war between science and ideology. The excursion of the term ideology suffered huge ups and down with the emergence of dictatorships like Nazi in Germany and Stalinist in Russia when the scholars began t o use the term ideology

Strategic Plan for a Non-Profit Organization Coursework

Strategic Plan for a Non-Profit Organization - Coursework ExampleOur make-up would be a forum for tribe, facing cordial illnesses and neck ruff in their lives. On this regard the title set for the organization is Foundation of Behavioral Health & Services, a facilitation center for behavioral health and moral stability. Vision and the Cause of Origin Our mental health organization is going to be a behavioral health treatment institution, an institution which facilitates people with mental sickness, instability, or disturbance becoming barriers to face life deepest challenges or dejections. It would be a complete non-profit based organization that provides training and guidance to the people to go through societal challenges standardized ignorance, mistreatment or discouragement. This stands out as a vision for the organization, a vision to flourish peoples lives and their living situations. Plan for Investment and Fund nurture There are many people who would like to see a beh avioral health institution to grow and thrive in the states of Indiana, like people in the medical health profession or in the behavioral health services. There are many psychologists, school professors or rehabilitation facilitators who would like to be part of a non-profit mental health institution like ours. These are the ones who can support and raise some funds to develop the organization within the states region. Several counseling schools could also invest on, and for the institution which is just for the people and community, Government would also become part of it to support its special direful ingest. Apart from all there are many bureaucrats who can be part of the investment, bringing basal investment which is required to open the doors of the institution and put the initial base. Indiana is one of the largest States in the US having a population of around 6 to 7 million people. Among much(prenominal) huge population there are definitely lots of chances to generate the initial funds and investment required to give a birth to the newer organization. City of Columbus is a mega city of the states of Indiana, where the plan is to set the headquarters of the organization. The city itself can generate a lot of investment in the start, which would be sufficient enough to lay the foundation of the organization. Hierarchy and New Positions To open a non-profit organization which is devoted to a special cause, there is a must need to bring specialisers to serve the cause and vision of the organization. For a non-profit behavioral health institution, we would acquire specialists from psychology, psychotherapy, psychiatry or further detailed subjects like co-counseling, cognition or cognitive psychology. All of such departments would be opened for newer positions, for those who are experienced and those holding the fresh diplomas or degrees. Initially there would be three major departments including psychology, psychiatry, and behavioral counseling where separately department would be aligned with 6 major working positions. It would be a decentralized structure, where decisions will flow from top to middle level steering and then to the executive staff to complete the task. Apart from operational departments, Accounts and Administration would be further functioning department in the setup, which would be responsible for managing the daytime to day records of the patients. Board of Directors Top leadership plays a crucial role in the functioning of a non-profit organization or institution. Their decisions are effectual for the inherent hierarchy structure of the organization. We as foundation of behavioral health and services rely on bright leadership, visionary and thinkers. The team of board of directors include Mr. Robert De Sousa (a specialist in Expressive Psychiatry), James

Economics and Psychology Essay Example | Topics and Well Written Essays - 1250 words

frugals and Psychology - Essay ExampleEvidence as well proved that offers rejected when they came from a person would be accepted if they were gene prescribed by a computer.The assumption of rationality is not completely true as mickle do not always make rational decisions. In economics, rationality is understood to be an approximation with hope that departures from rationality atomic form 18 rargon. Some economists beget argued that some deviations from rational do not matter (Akerlof & Yellen 1985). Psychology have challenged the assumption of rationality which is the basis of economic subjective utility. The concepts of bounded rationality was introduced in an attempt to formulate a theory of rational choice (Simon 1955).Economists predict the behavior of agents by assuming that they have stable, well-defined preferences and they make rational choices in consistence with preferences of the markets. Loewenstein & Thaler (1989) present a number of anomalies within empirical re sults which are difficult to rationalize.Economic theory makes exact prediction of the discount rate of specie people should apply utilizing the after-tax market value of interest. High discount rates are experienced in some contexts and by some groups which raises questions concerning the rationality of consumers. Economic theories of individual behavior are vague and un-testable. Intertemporal decisions are related to the spread of costs and benefits over time. The rationality of many intertemporal decisions especially individual and self-control choices are challenged. Psychology of intertemporal choice complicated the question of selecting the proper social rate of discount. Standard computation of discount rate is determined by the standard rate of interest adjusted for tax distortions. Adjusting tax distortion is complicated by the internalization of capital markets. It is suggested to determine time preferences at the individual level to rescind these complications. The ind ividual rate should be consistent across all individual belongings. Economists do not agree with the psychology of decision making. Evidence from psychological look into proved that individuals did not follow rational choices. However, psychologists did not provide means to incorporate these findings in economic models. However, psychologists affect and benefits economic theories in a number of other cases. For example, in the case of wave profiling, psychology experimented and observed that people care about changes in wages in addition to absolute determine of their wages. This could affect the profile of increasing wages in addition to the discount of the future. In this example, psychology suggested modification to the utility function of wage determination. Psychology provided testable assumptions which are supported by experimental evidence. Smith, V. (1991). Rational Choice The contrast amongst Economics and Psychology, Journal of Political Economy, vol. 99. No. 4., Univer sity of Chicago Press.Smith (1991) examined the contest between economic theory and evidence from psychology with respect to experimental economics. He argued that rational choice is a combination of both rationalists from psychology and behavioralist from economics. Smith

Gift of Fear, Just 2 Seconds, and On Combat Essay

demonstrate of Fear, Just 2 Seconds, and On Combat - strive ExampleThe book incorporates a couple of ideas. It provides tactics that seek to help readers, especially women, to subjugate violence and trauma by educating them on a categorization of warning signs as well as precursors to hostility. The novel presents a paradox of genre. Becker seeks to emphasize the inherent predictability of brutality by setting patterns of abuse and violence in his book. The book looks at various settings where violent behavior may occur. These places are the workplace, school, home, and dating venues (Becker 1).Just 2 Seconds, on the other hand, incorporates quadruple critical lessons for protectors. These four ideas are categorized as how to evade attacks, how to evade close attacks, how to evade incidents that imperil other persons, and additional resources that could keep protectors from violent behaviors. The book is based on more than 1,400 violent attacks, especially assassinations of many world prominent people. Hence, the authors aim is to try to ease these cases and create awareness of how people could avoid them (Becker 1).Finally, On Combat explores, thoroughly, what happens mentally and physically to most people when they meet a deadly threat. The book speaks of coping with the diverse aspects of combat, although from the perception of how people fuck with combat. The main ideas of the book comprise the physiology of combat, perceptual distortions that take place during a fatal force encounter, metal attitudes as well as the aftermaths of combats (Becker 1).According to The Gift of Fear, the most powerful tool of preventing violence is through focusing on the verbal as well as non-verbal clues a person gives off. This could predict whether or not the individual or circumstances will lead to violence. The author demonstrates that people who keep to themselves are clearly boiling time bombs waiting to desolate up. If SSAs could keep this in mind, then it would help them avoid future violent cases (Becker 1).Just 2 Seconds, on the other

Lesson plan review Essay Example | Topics and Well Written Essays - 1000 words

Lesson plan review - Essay ExampleWith effective preparations, the teacher presents himself appropriately and with appropriate examples to overhaul the unfledged learners understand the subject. The young learners rely extensive on examples given. The teacher must therefore develop appropriate examples using the vocabularies with the view of improving the young learners conceptualization of the words and their usage. Additionally, the preparations included the preparation of the course materials such as the writing board and marker pen, the review of the course books and the writing pads. Reviewing the book in front prepares the teacher for the lesson thus preventing confusion in front of the leaners.The teacher go forth also review past lessons in order to assume a forward-moving nature to teaching. This will include preparing the contents to fit his or her last lesson. This way, the teacher begins the class by reminding the leaners of the previous class thus testing their memo ries. such(prenominal) an approach to teaching makes learning a progressive process with learners always making effort to learn something new, to implement this more effectively, the teacher develops several picture questions in advance to ask the pupils in the course of the lesson.In building an effective background for the lesson, the teacher reads several books to develop and effective understanding of the vocabularies, he or she seeks to teach the young learners. The books will include both the course books among many other relevant books that may contain similar concepts with his or her reach. lengthened reading makes the teacher comfortable with the concepts to teach. Additionally, the extensive reading makes it possible for the teacher to select an appropriate assay for the class. The appropriateness of the essay improves the success of the lessons since the essay will include the appropriate vocabularies and their suitable usage.The teacher will help the pupils understand the story and the

The Environmental Impact Assessment Process Essay

The Environmental Impact Assessment Process - Essay ExampleEIA has the potential of neat down on costs involved in an unanticipated environmental impact (PADC, 2007, pg.7). The costs involved in facilitating the changes that have to be made upon shutdown of the project, due to environmental effects, will be more than the costs involved in trying to avoid the harmful ramifications (EIA, 2015).The processes involved in coming up with an EIA report may not necessarily translate to a delay in the planning of the project. However, experience has shown that delays experienced in the planning of projects can be probatoryly reduced with an effective EIA that will lead to saving time and costs.The exact period of coming up with an EIA may range from anywhere in the midst of three months to two years. The time depends on factors such as the nature of the project, its location and availability of research data. It is highly recommended that the process of EIA be integrated with new(prenomi nal) project planning activities so that it can be carried out at the same time with the rest of the project. The integration will enable saving of time, so avoiding delays as a result of the EIA planning.The EIA process raises environmental issues that have to be put into consideration when carrying out the planning of any project. The EIA has the potential of necessitating the redesigning or delaying of a project. It can also offer suggestions that can be made on the project once it has been found out that the project can cause authoritative impacts on the environment. An effective EIA will have the effect of cutting down on costs and delays that otherwise would have affected the planning of the project. Therefore, EIA makes a significant difference to projects and decision-making once it has been approved.2. Critically review the role of consultation and public participation (CPP) in the EIA process. Indicate the benefits and difficulties associated with undertaking CPP at mis cellaneous stages and in involving various types of stakeholders, and discuss the main methods of achieving effective CPP. Use examples as appropriate in your answer.

Types of Network Attacks Essay Example for Free

Types of Network Attacks EssayA Denial-of-Service (DoS) snipe is mounted with the objective of causing a negative impact on the performance of a computer or network. It is also known as network saturation attack or bandwidth using up attack. Attackers make DoS attacks by sending a large number of protocol packets to a network. The problems caused by a DoS attack are as follows * Saturate network resources. * Disrupt connections between two computers, thereby preventing communications between services.Disrupt services to a specific computer. Man-in-the-middle Man-in-the-middle attacks occur when an attacker successfully inserts an intermediary software or program between two communicating hosts. The intermediary software or program allows attackers to listen to and modify the communication packets waiver between the two hosts. The software intercepts the communication packets and then sends the information to the receiving host. The receiving host responds to the software, pr esuming it to be the legitimate client.Replay Attack A replay attack is a type of attack in which attackers capture packets containing passwords or digital signatures whenever packets pass between two hosts on a network. In an attempt to obtain an authenticate connection, the attackers then resend the captured packet to the system. In this type of attack, the attacker does not know the actual password, but can simply replay the captured packet. Distributed Denial of Service (DDOS) In the distributed denial of service (DDOS) attack, an attacker uses multiple computers throughout the network that it has previously infected.Such computers act as zombies and work together to send out simulated messages, thereby increasing the amount of phony traffic. The major advantages to an attacker of using a distributed denial-of-service attack are that multiple machines can generate more attack traffic than one machine, multiple attack machines are harder to turn off than one attack machine, a nd that the behavior of each attack machine can be stealthier, making it harder to track down and shut down. TFN, TRIN00, etc. are tools used for the DDoS attack.

Equipment & Systems Engineering Essay Example for Free

Equipment Systems Engineering EssayProduct overview CATIA sic Layout 1 (PLO) enables organizations to optimize their manufacturing plant layout. This reaping is one piece of Dassaults integrated Digital Manufacturing Solutions. It deals specifically with the spatial organization and components of the plant, allowing quick easy layout and downstream evolution of the layout design. Through the CATIA V5 integrated product environment, users cause a seamless solution to address all their manufacturing environment needs.They have the tools necessary to optimize production facility layout, leading to optimized factory production and output. CATIA Plant Layout 1 (PLO) provides an accessible solution for departments of small and medium enterprises. Its friendliness, intuitiveness, and ease of use makes it possible for inexperienced users to use the system with a minimal cost of implementation.The terminated layout of the facility can be driven almost completely with the mouse and the product has a user interface that helps users make the transition from traditional 2D layout to 3D. With the intelligence behind the V5 Plant Layout model, plant designers and systems layout design teams can identify and solve problems with the layout or production process long before equipment is installed or travel inside the plant.The software enables users to not only complete designs faster, but also to significantly improve the quality of their designs. Today, every manufacturing company is looking for new methods to geld the time it takes to ramp-up, reduce the number of problems on the production floor including downtime, and get products to market faster. Dassaults Digital Manufacturing Solutions, which include the CATIA Plant Layout 1 (PLO) product line, assist companies in achieving these objectives.CATIA Plant Layout 1 (PLO) , together with Dassault Data Management offerings, gives users the power to manage their plant layouts and associated components from initi al design to plant operations, in a way that is soft adapted to how the customer works. Product Highlights Includes an optimized user interface for easy maneuverability and layout design iteration Provides an easy tool to define pathway route for preliminary exam space claim. Provides optimized tools for quick and easy layout of complex configurations.

Eurobond Essay Example for Free

Eurobond EssayBonds, mutual funds and stocks ar the most prevalent asset categories in business, thus they attract mainly the markets attention. But other significant investment prospects must also b kept in mind by an investor like futures, options, and currencies. Even though these types of investments are quite complicated and usually aimed at experienced investors, its very important to understand how they work or function to enable an investor to decide if these types of investments would adopt a role in an investors overall investment plan. And for an international investor, a Eurobond might be quite an attractive investment to choose. A Eurobond is a bond distributed and exchanged internationally that is denominated in a currency that is not the currency of the market or country where it was distributed. For example, a Eurodollar bond denominated in American dollar maybe issued in other countries other than the U. S. A. like Canada by a German firm. A real-world example of this is a Eurobond launched by the World chamfer denominated in Norwegian Krone and listed or distributed in European market, or in Luxembourg to be more precise (World Bank, 2001).Eurobond is a very fire financing instrument that offers the provider the flexibility of selecting the country in which to bargain their bonds according to that countrys regulatory restrictions. It also gives the provider the free volition to decide what currency their Eurobond would be denominated. For an investor, it is also a very appealing financial investment to make because it offers small par values and relatively proud liquidity. This gives the investor a good rate of return or cost of capital.But there is an issue for the stakeholder in this type of bond. Since the Eurobond is not subjected to withholding tax, the stakeholder must go for in his / her income tax the revenue attained. Eurobonds are actually classified in five categories (1) Straight Eurobonds, bonds issued at rigid price w ith fixed conversion (2) variable rate notes (3) Subordinate issues, bonds wherein the investors right to payment is subordinate to the right of the issuers. (4) Assed-backed issues, bonds wherein the credit of the collateral depicts separate assets (5) Convertibles, bonds that may be traded for shares at a fixed value. To end this discussion, some things must be kept in mind regarding Eurobonds. Eurobonds are tradable tools its purpose is to be bought and sold for the duration of maturity. Also, Eurobonds are not subjected to receipts and mostly free from government policy and restrictions.

The Analysis Of Pz Cussons Website Marketing Essay

The Analysis Of Pz Cussons Website Marketing EssayE-commerce has the capacity to improve existing businesses and excessively hold out operational efficiency. However, in the wake of fierce competition, businesses be forced to be at their best as competitors are just a click away. (Xia Yang et al 2003)The limitless(prenominal) potentials of the internet in instantlys world have revolutionized the way business is done all over the globe thus making the world a global village. The thrust of this paper critically overviews the net toy site of PZ Cussons as a communication medium in line with e-business management theory, the paper discusses issues bordering on advertising and branding.PZ was founded in 1879 by George Paterson and George Zochonis in which they set up a trading post in Sierra Leone. By 1899, they opened their first part office in Nigeria (http//www.pzcussons.com/pzc/about/ourhistory/). The company has recorded remarkable achievements since then. The company majors on manufacturing leading brands of household items from soaps to milk.With the subject of the World Wide Web, PZ Cussons is self-collected to take its business to the next aim by taking advantage of technology. Needless to say that with the advent of e-business PZ Cussons should do even better.In todays world, it would be knockout to extricate a companys success from its vanesite as this mass either attract customers or repel them depending on customer sexual congressship techniques employed by the web designer. The consistent growth in technological advancement and inventive initiatives has made tremendous impact and also made e-advertising synergistic, exciting, and affordable to businesses.This paper analyses the website of PZ Cussons in relation to its competitors and highlights how PZ Cussons put forward utility from vast potentials of the internet in advertising and promotion as well as building a better brand.Advertising look into has shown that much of what is expecte d from a website is largely dependent on the consumer. Lu and Yeung 1998 suggests that human to computer interface design factors are applicable to commercial web applications. However, the nature of the business and the way the business is done has to be taken into consideration when developing a web site.Putting together and responding to consumer feedbacks are an principal(prenominal) part of communication activities when attempting to convert a first time buyer to a potential customer, as such fostering an online relationship. (Berthon et al 1996)In a bid to explore empirical studies and dimensions required basically for re bet on advertising, past works have attempted to forecast consumers behaviour towards internet advertising. It has been observed that coating or beliefs play a more pivotal role in consumers purchase intention rather than other factors like creativity, commercialise size or internet usage. (Yang 2003). With the advent of e-commerce, PZ Cussons have taken up the initiative to advertise its company on the web, however, a lot of issues regarding the website would be discussed in the course of this paper.The touch of ensuring that a site visitor becomes a customer and is retained is actually a proactive approach that can be stimulated by interactive features on the site (Geissler 2001). For most businesses, the home page in itself is an advertisement (Singh and Dalal 1999). The appearance of a home page can either engage a customer to go further or shake up the customer go elsewhere. It is imperative for the company or web designer to make the site as interactive as possible to enable businesses gain higher customer retention. Even as advert placement on web sites has become a normal occurrence in e-business world, it is noteworthy to comprehend internet advertising and understand consumer reactions or behaviours to advert placement on the internet. It is a well cognize fact that those who are optimistic about advertising are presum able to be convinced by advertising (Mehta 2000). If a web site is precise effective, it would always encourage first time visitors to the site to make a future purchase of goods or services offered for sale.Since its origin in early 1990s, the social organisation of internet advertising has progressed from banner ads, spam emails, interstitials, superstitials, site sponsorships, and involuntary browser relocations (Yang 2003). Adverts online have consistently come under criticism (Bulik 2000b) and have been often considered as unnecessary and imprecise (Hwang and Kranhold, 2000). It has been argued that on that point is no inter-relation between advertising and corresponding results such as sales or profits (OConnell, 2001).Some Benefits of Online AdvertisingThe superpower of the internet cannot be overemphasised as its reach is global at a fast pace.Online advertising has identified new means of passing personalized messages to be conveyed to specific customers.Most people the se days would rather spend more time online than read a conventional newspaper. As such, businesses are more likely to create a greater awareness from online advertisement.It has the capacity to properly segment customer base as well as measure the impact or effectiveness of an advert.Online advert gives the customer the opportunity of choice based on their knowledge of a companys product or services.Website EffectivenessAlthough a lot of work has been done in the overall area of e-business (Hoffman Novak, 2000 Kauffman Walden, 2001) however, to further drive down the issues with PZ Cussons web site, we would take a look at Nathan Heinz and Quing Hus web site bill effectiveness technique to help analyse their internet advertising application.They classified web site measurement effectiveness technique into three categories which are the interactivity metrics, the development metrics and the service metrics. (Heinz and Hu 2006)Interactivity involves a platform in which customer f eedback is encouraged for optimum performance. It also includes the availability of search engines on the web site as well as live chat or blogs in order to get the customers candid opinion on products or services. It also maintains a entropy base for registered customers. Zhu and Kraemer (2002).Information involves true and precise knowledge on the web site at a particular time. This refers to continuously updating clients with reliable information on goods or services offered for sale. For example the cost of product or services and updating photos of new stock etc. It also encompasses the concept of chasteness of information passed across and gives detailed analysis of product uniqueness and relevance. This, if communicated effectively would go a long way in retaining first time customers. Kim et al (2002) Barnes and Vidgen (2003).Service involves maintaining good customer care operations as well as responding to customer query or issues. It also involves timely processing of online orders and guarantor of online transactions on a web site. It also involves intermediating with social networking sites like face book to maintain an online community for excellent customer service. Barnes and Vidgen (2003) Rust and dirty dog (2001).Analysis Based on TheoryWhen we closely observe the PZ Cussons web site based on these three classes of efficiency measurement, we can see that interactivity level is very low. Site navigation and interactivity are significant factors of system quality for web buyer satisfaction (McKinney et al 2002). in that location is the absence of chat populate to encourage customer interactions of feedback on brands. Though there is a search engine in place it is however limited to the site instead of expanding search capability to other search engines such as goggle.On the information metrics, it has been observed that PZ Cussons does not update its web site quite often to promulgate customers of changes made to products or upcoming ev ents. Liu and Arnett (2000) highlight information provision as a major factor in the success of e-business web sites. PZ Cussons produces a massive variety of brands and with competitors such as Proctor and Gamble and Nestle, a lot needs to be done in call of quality of information and opportuneness of delivery.The service metrics on PZ Cussons web site shows very customer biased attributes as the is the absence of an online register, no avenue for customer registration online so no opportunity for feedback on customer queries on brands, there is also no opportunity for placing online orders so the issue of timeliness of orders does not even arise. quite a clearly, PZ Cussons has been able to develop their brand name over the years but are yet to tap into the vast potentials of the web for a greater market share.BrandingA brand has been viewed as a promise made by a company to its customers and not a name or relation (Sterne 1999). Given the emergence of the World Wide Web and t he revolution in the way business is being done across the globe, it would be expected that the intelligence of brands would come under a new dimension (Rowley 2004). Also, Ward and Lee (2000) suggest that an effective online presence is pivotal to a brands online success.A brands website has the capacity to create an impression on the consumer (Muller and Chandon 2003). From the graphics and pictures to texts on a web page can either attract or put off potential buyers. Chiang, I-Ping (2008) also suggests that brand awareness can be used together with specific consumer requirements and consumer behaviours to better position online brands.Most small and large businesses across the globe today can boast of an online presence. However, creating an online presence is hardly enough as Porter (2001) suggest that creating an online presence at a point in time was a competitive advantage but today a web site requires more competitive and distinctive features in order to achieve competitiv e advantage.The elements of a web site can be classified in different contexts depending on the products or services being marketed on the web site. For instance a car manufacturers website cannot be designed in the same pattern as a fast food website. World brands seek to identify with values that are common to many communities such as safety, style and status and service, which can be classified in different ways in diverse issue contexts (Rowley 2004). However, for the purpose of the analysis of PZ Cussons website we would analyse the pastime elements Logo, Graphics, Colour, Texts, Currency and news (Rowley 2004).LogoA logo presents a graphic language and discipline for the clear, consistent reprimand of a companys visual identicalness (Henrion and Parkin 1967). Although the PZ Cussons brand name has built a reputation for itself in Africa, Asia and Europe over the years, it has done very little to bedevil its logo. Its red, blue and white logo remains in it simplest form. S ome of its leading brands like Venus have become more popular than PZ Cussons as a result of its inconspicuous logo. The logo represents a companys corporate visual identity through official corporate symbol (Balmer 1995). It is believed that a company corporate identity transcends mere symbols and signs but relates more to issues like corporate culture.GraphicsThis refers to visual logos, pictures and other images that may depict a brands values on a website (Rowley 2004). There are not too many graphics on the PZ Cussons web site, the pictures are not holistic and does not reflect the charisma of the company. Also, the Web confine Accessibility Guideline reveals that the PZ Cussons website is exploitation (WCAG WAI) 1.0 (1999) which is an outdated version.ColourThe PZ Cussons website makes use of a white background with red and blue annotates. This is a very common colour combination as millions of websites use this same colour combination. This does not give any uniqueness to the company web page.TextText addresses the tone of voice, and determines whether a message is intellectual, understandable and necessary (Rowley 2004). Text typifies the brands individuality it is the brands vocal cords. The words that are written carry the brands message and the font determines the approach of communication. The PZ Cussons website uses the Calibri body font, and a text size 11. This is considered to be quite small and depicts timidity. The words on the home page are too much and should have been more of pictures and less words.NewsThis refers to allowing visitors to the site access to current news and information relating to products and happenings in the industry. The PZ Cussons web site however, is not being constantly updated. On the PZ Cussons front page, there is a column for latest news, but the news in question are actually stale. A lot needs to be done in that regard.RecommendationPZ Cussons has come a long way since its inception without doubt, with its a cquisition of major companies and continued expansion but yet to tap into the vast view ability of the World Wide Web.A web advert can be for both infotainment and promotional activities (Diaz et al. 1996) however, PZ Cussons seem to only have tapped from using the web as an informative medium thus relegating the latter. PZ Cussons in a bid to further expand the global reach of its company can take advantage of the web and promote its leading household brand to continents like America and Australia, this must(prenominal) however be done with some of the following recommendations.PZ Cussons must realise that its website is its corporate identity to the world and a representation of its corporate image as such should take advantage of that medium to make it web site more interactive with site visitors. It can incorporate the use of live chats and blogs to gather customer feedback on its brands. It can also scoop out the concept of an online register to enable it maintain a database of customers online.PZ Cussons must come to terms with the realities of digitization and begin to open up marketing and sale of its brands online. With the emergence of e-market places, grocery shopping can be done by the click of the mouse. There must also be consistent updates on product offers, supernumerary sales and product information and ensure maximum customer satisfaction.With the advent of social networking sites like face book and twitter, PZ Cussons must build an online community for its customers who can share brand experiences with friends and further expand their network.It is often difficult to distinguish between online and offline branding. However, online branding comes with a lot pros and cons as such it will be reminiscent to highlight the plausibility of online branding and its effect on businesses with an online presence.PZ Cussons operates as a promoter for leading other brands which are distributed through an organised dispersive lineage. The online pres ence merely transmits brand messages and houses information. PZ Cussons would need to take advantage of their online presence build a dynamic approach to marketing its brands online.ConclusionPZ Cussons has to come to terms with the cutting edge of technology. It must parallel its real world brand dominance with that of its online branding experience and as well deliver its promise to customers.PZ Cussons must use their online presence to create awareness for its brands and encourage customer rapport. There is a huge difference between businesses that do not use online channel in marketing their goods and service and those that use the online channel. PZ Cussons must take advantage of both online and offline channels to expand their reach.Given the publicity the internet generates, PZ Cussons can benefit from cost savings spent on television and print media adverts by channelling funds to a single and cheaper advertising channel.